Digital Activities Matt Abramovitz, WQXR

On Demand Audio Web Editorial Podcasts App & Site Development Streaming Local Features Video Social Media

Increase access to and consumption of core FM product. Engage audience when they are not listening to the radio. Create products to delight existing fans and attract new ones. Generate revenue to support all of the above.

Classical KING FM Digital Metrics Platform JanuaryFebruaryMarchAprilMayJune Website Metrics Total Visits153,601155,262163,327160,741155,562137,279 Total Desktop Visits60,22258,27260,89059,13554,04249,199 Total Mobile Visits11,39410,64711,90716,35412,67810,480 Returning Visitor115,355117,545124,094114,887114,660103,015 New Visitor38,24637,71739,23345,85440,90234,264 Pageviews209,024223,672224,156225,885238,105191,761 Search Traffic32,73031,13932,56129,20032,26328,549 Referral Traffic62,54066,53071,02365,18360,68454,480 Average Daily6,7427,7127,4715,3585,0184,575 Soundcloud Metrics Total Desktop/Website Visits Total Apps/Mobile Visits # of Tracks Followers Total Hits14,70013,28714,79913,14912,78415,970 Likes Reposts Downloads Streaming Total Hrs Streamed667,157564,325606,599550,550531,283515,094 Total Sessions393,331345,663355,727332,880336,008297,788 Average Duration (mins) Youtube Metrics Total # Videos Video Views7,2807,0997,6878,1619,3558,888 Total Desktop Views4,2474,1314,3754,5555,2835,059 Total Mobile Views2,0692,2142,4532,7233,0222,799 Watch time (mins)16,82217,07418,51518,61821,30919,515 Subscribers Gained Twitter Metrics Followers3,0863,1063,1333,1583,1873,211 Engagement Rate0.9%1.0%0.6%0.9%0.3%0.4% Impressions55,90040,90051,30045,60069,60028,900 Referral Traffic Facebook Metrics Total Likes9,8919,99710,11010,26010,37510,472 Total Reach231,215176,297138, ,068189,900170,486 Referral Traffic1, ,1573,

Key Digital Metrics - WQXRMonthly Average Stream Listening Cume (uniques, all streams)224,451 Stream Total Hours Listened (all streams)2,242,668 Stream Sessions (all streams)1,230,993 Average Listening Time (WQXR FM)1.7 hours/session Average Mobile Listening Time (WQXR FM)1.07 hours/session Web Site Sessions606,936 Mobile App Sessions250,341 Total Sessions (desktop, mobile, app)888,389 Facebook Likes40K (July 2016) Facebook Video Views32,916 (July 2016) Facebook Post Reach431,812 (July 2016)

Total CumeTotal LHQ2 Monthly CumeQ2 Total LHOV Monthly CumeOV Total LH FY ,8441,725,94117,82567,5825,38561,595 FY ,7941,753,54221,30673,90610,38449,787 FY ,8971,798,63519,66676,22915,51666,863 FY ,9751,799,82718,63673,11418,37878,231 FY ,4512,142,66817,39372,58622,25890,527

Criteria for WQXR Digital First Content 1. Engagement: Does content engage audience to classical music with: a) Listening or watching AND b) joy or discovery? 2. Sharing: Is the content sharable or ‘help you to tell the story of you’? 3. On-ramps: Does the content pair classical music with something outside of classical music to create an on-ramp? Refine Idea Have previous examples attracted an audience? If yes, make it!

Types of WQXR Digital Content (non-streams) Episode Pages (non-live broadcast) On-air/Online Features Original Classical Music Coverage Lists Opera Coverage On-Ramp Editorial (viral vids, memes, stories pairing classical with…) Original Videos (perf or non-perf) Events/ Live Broadcasts Web Traffic and Social Reach (FY16) Episode Pages (non-live broadcast) On-air/Online Features (with audio) Original Classical Music Coverage Lists Opera Coverage On-Ramp Editorial (viral vids, memes, stories pairing classical with…) Original Videos (perf or non-perf) Events/Live Broadcast Resource Allocation

Top 100 Digital First Pages (FY16) Top 100 Pages # Lists 26 On-Ramp/Viral 26 Opera Coverage 18 Original Classical Music Coverage 13 Events/ Live Broad. 7 90/100 Takeaway: 90% of top traffic pages comes from five main categories.

Some Common Pain Points Staff time & money Music Rights Data Overload & Anecdotes The Value of Localism? Audio People in the Age of Video Multiplication of Platforms