DELIA MEMORIAL SCHOOL (HIP WO) 2015 – 2016 C &T PROJECT S.3 START MY BUSINESS

G R O U P 1 GROUP MEMBERS : SHAYNE #2 FROM 3D1 ZACH #11 FROM 3D1 JUD #9 FROM 3D2 IVAN #5 FROM 3D2 JEFF #41 FROM 3D2

TABLE OF CONTENT Chapter 1 a)Customer Targets b)Customer Bonds c)Promoting our Business Chapter 2 a)Resources & Affiliations Chapter 3 a)Cost Formation b)Methods of Earnings c)Standard of products Chapter 4 a)Location b)Competitors c)Products Conclusion

CHAPTER 1

CUSTOMER TARGETS  Our customer targets on female and male customers, mainly on students and businessmen & women.  As for the students, we would focus on the teens, and we also focus on the elders for the adults.

CUSTOMER BONDS  To keep our customers happy and satisfied with our service, we would present to them various special offers and discounts.  These discounts would vary upon season and time of the year.

PROMOTING OUR BUSINESS We would be promoting our restaurant by sending flyers to the pedestrians in hopes of spreading word that we are open for business. We would also have our own official website so we can reach out to the world online and get more customers. If possible, we can also rent ad spaces to attract the attention of other people in the city centres. And most important way of promoting our business, is to alert our family and friends about our business, since families and friends have a lot of connections with other people and they too have connections and so on.

CHAPTER 2

RESOURCES & AFFILIATIONS We would be looking for our manual labor, which includes waiters, chefs, maintenance crew, and dishwashers. We would be receiving our workers from the age group of 18 – 50 years of age. They would be male or female, it could mainly consist a mix of youngsters and elders which might prove effective. We would also be getting help from the suppliers we would be applying for, the producers that would help our business, and the sponsors that we would be getting if we caught their attention.

CHAPTER 3

COST FORMATION We would also focus on the fixed cost and the transaction loss when we need to do repairs or rennovations. We estimated that the wrokers salaries would rise as high as HKD$ The rental space cots as much as HKD$ Electricity & water would add up to HKD$ Groceries & supplies come to a total of Kitchen equipment is a amount of HKD$40000.

METHODS OF EARNINGS We would be receiving our income from our customers via cash, octopus, or credit card.

STANDARD OF PRODUCTS In order for our business to be successful, we would closely focus on the quality of our food, both that has been recently delivered or how the chefs prepare the food. We would focus on the taste to make sure our customers have a satisfying meal both day and night. The quantity will also count on our list since we need enough materials and food to satisfy our customers both day and night. The products for our Fusion Cuisine business will be Pizza, Pasta, Noodles, Curry, and many various desserts.

CHAPTER 4

LOCATION Two favorable locations were available during our discussions; Mong Kok (Argyle Street), Causeway Bay (near SOGO). A discussion and an investigation was conducted to see which area had the most advantages. In the end, Causeway Bay was selected to be our main primary location to start our business. It may be true that Causeway Bay has a lot of competitors, it is more cleaner, has a large number of people, and has big convenient rental spaces.

COMPETITORS Our competitors would be many international food corporations that is surrounding the area (ex: McDonalds, KFC, Starbucks, Pizza Hut, etc.) As there is international, there are also local competitors we have to worry about (ex: Café de Coral, Fairwood, Yoshinoya, etc.)

PRODUCTS We would serve Pizza and Pasta, with various options we are going to include (cheese, ham, mushroom Pork & Chicken, etc.) We would also serve noodles, mainly focusing on Ramen and Spaghetti. We will serve curry, with a wide selection of Lamb, Pork, Chicken, and Beef. As for the desserts we would be serving Ice cream (Various selections), Gulab Jamun, and Mochi.

CONCLUSION o In this project, we learned how to map out our business, investigate our problems like location and financial spending, and test our research skills. o We think it’s a good foundation for us to know the basics on starting a small business, and we think it is a good opportunity for other people who wants to start their own businesses in the future.

THANK YOU FOR LISTENING TO OUR PRESENTATION.