Instructor: Erik Deutsch #UCLAx425 Best Practices in Social Media for the Communications Professional UCLA X425 Spring 2014 Meeting 1 (April.

Slides:

Advertisements

Similar presentations

By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.

Advertisements

Using Social Media to Enhance Your CTE Program and Community A Taste of Why and How….. A Brief Taste… According to Michael Kristof of Kristof Creative.

Social Media for Authors Overview by Bennett Gavin Social Media Strategist for eBooks2go.

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Digital Campaigning for Activists Sharing for change...

Using Social Media to Communicate and Support Your School A Closer Look at Twitter.

Meg Swecker  Evaluate Social Media Sites  Develop CRM Strategies ◦ Inbound Marketing  Create an online presence ◦ Content creation.

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Social Media for Events ABPCO Annual Conference 2011 Kursha Woodgate Managing.

Marketing Yourself Using Social Media Mandy Gross Communications Services Manager.

Social Media Getting Social in a Digital World. (And, why it matters to your business!)

 Digital PR combines traditional PR with content marketing, social media and search engine optimization  Converts static news into conversations by.

Twitter For Beginners: Basic Guidelines for Users Presentation By: Joan Apio - Communication Publicity & Marketing Officer Date: 28 July, 2015 Improving.

Brenna Patterson|Jenna Quiring|Allison Riggs| Kala’e Parish “Twitter is word-of-mouth marketing on steroids.” –Adam Franklin, journalist.

 Social Media Workshop Batya Maman Social Connect, LLC Social Connect.

Digital Marketing For Small Business Today’s Topic: Social Media Marketing.

Wiki’s and Web 2.0 Tools Session 3. Wiki’s

Grow Your Business with Social Marketing

1 Web Search What are easy ways to create a website? 2 Web Search What is a blog? What type of content does this type of website provide? 3 Web.

Propel Your Stories - and More - to the Next Level With Content Curation Melony Shemberger, Ed.D. Assistant Professor of Journalism and Mass Communication.

MEDIA IN ADVERTISING - DIGITAL MEDIA - Topic 8 Introduction to Advertising.

Agenda 1 What is Digital Marketing? 2 Why People Are Going Online? 4 What Does Digital Marketing Consists of? 7 Digital Marketing Measurement 3 Benefits.

How is Conversion Rate Related to your Website's Content Marketing Strategy? By Shamit Khemka.

بازاریابی دیجیتال در یک نگاه

How you know what you’re doing is working… or not working.

Does it makes our live easier?

© 2013 Cengage Learning. All Rights Reserved

Digital Marketing Key Points What is Digital Marketing ? Why are people going online? Benefits of digital marketing Search Engine Optimization (SEO)

Digital Marketing Strategy

The important use of Twitter in the Educators’ World

Who am I? Post graduate in MCA Tech Associate in Top IT Company

DIGITAL CURB APPEAL Learn how to leverage on technology and utilize all your social media platforms for publicity. .l.

Presented by Whitney Waddell LIS , Spring 2015

UL1 - SOCIAL MEDIA Andrew Thorp, Media Relations

HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

DIGITAL MEDIA STRATEGY FOR PRO-ELEVEN

What Journalistic Writers Should Know About Social Media

Digital Marketing Overview

Engaging Audiences With Social Media

PROGNOADVISOR. WEBSITE Founded in 2012 Headquarters in Cochin Global Rank - 4,368,557 Country Rank - 222,101 Total Visits – 1.06k Bounce Rate – 55.14%

PPT On Digital Marketing By Digital Aim School

CME Medical Conferences | Medical Meetings | eMedEvents

Digital Marketing Overview

DigitalMarketinganExclusiveTraining Program by ExlTech Solution

Overview The promotion of products or brands via Digital media Digital Media  Search Engine Marketing Search Engine Marketing  Social Media Marketing.

Make Your Social Media Marketing Easy, Effective & Efficient

Powerful Ways to Engage Students Using Google Classroom

UEA Leadership Training Intro to Twitter

Social Media and Communications Training

THINK Public Relations

UB Faculty Senate Social Media

Entrepreneurial Journalism

The World of Social Media

Use of Electronic and Internet advertising options

Dunedin Chamber of Commerce Social Media & Marketing For Your Business

Why listen to me? Sr. Digital Marketing Specialist for Fastline Media Group Social media is my world Fastline has seen a… 1,044% growth in Facebook audience.

Digital Marketing Training In Pitampura Digital Marketing Training In Pitampura.

Ellev advertising agency

DIGITAL MARKETING AGENCY Digital Marketing.

Engaging with an audience

Be part of the worldwide digital market – Beginners Guide

Digital Marketing Starter Course

V v Leveraging the Power of Social Influencers for Successful Digital Campaigns Logan Trautman • Account Manager • Inspire PR Group • March 22, 2019.

Unit 3, Lesson 9 Customer Service and Social Media

TECHNOLOGICAL CONVERGENCE for Institutions & Audiences

Content Marketing i.

Be part of the worldwide digital market – Beginners Guide

Presented By:- Abhinav Shashtri. Index SR.NOTitleSlide No 1Introduction: Video Marketing Would Be Supreme Method: Mobile Accessibility Would.

TIPS TO INCREASE YOUR SOCIAL MEDIA PRESENCE Grow Your Social Media Presence in Right Direction.

Why Social Media? Think of the marketing potential that is inexpensive, anyone can do, and how effective it is.

Presentation transcript:

Instructor: Erik Deutsch #UCLAx425 Best Practices in Social Media for the Communications Professional UCLA X425 Spring 2014 Meeting 1 (April 15): Course overview Who "owns" social media What makes someone a social media "expert" Getting buy-in, managing expectations and demonstrating ROI Quick overview of key social media platforms Guest speaker: Clint Schaff Clint Schaff Creative Former VP of Digital at Edelman

Appropriate Course Hashtags: #UCLAx425 #PR #socialmedia #GreatestClassEver #InstructorKnowsHisShiznet Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet (and more recently FB, Instagram, etc.). It provides a way to categorize posts and make them easy to find for people interested in a specific topic. UCLA X425 Spring 2014 Inppropriate Course Hashtags: #LameClass #DorkInstructor #Boring #UCLAx425sucks

The term Social Media refers to the use of web-based and mobile technologies that turn communication into an interactive dialogue. It is based on the creation and exchange of user-generated content. Content is no longer created just by professional content producers and then consumed by the public... everyone can be a content producer with the capacity to reach a global audience. UCLA X425 Spring 2014

"Pre-Web" (early '90s): , news groups, file transfer (FTP) "Web 1.0" (1993): websites and search - not inherently social "Web 2.0" (late '90s): user-generated content - blogs, wikis, bookmarking, virtual worlds, social networks UCLA X425 Spring 2014

Newspaper ads don't work -- readership is dwindling TV ads don't work - we have DVRs Telemarketing doesn't work -- we have caller ID doesn't work -- we have spam filters Banner ads don't work -- we have popup blockers Social media works - but you have to do it right UCLA X425 Spring 2014

①Learn how to write! Effective messages trump technology ②Learn how to listen! Join the conversation ③ Learn how to use the major social media platforms! ④ Understand SEO! ⑤ Learn how to produce "social" content! UCLA X425 Spring 2014

>

P O S T UCLA X425 Spring 2014 eople you’re want to reach bjectives trategies actics / technologies (“new shiny objects”)

UCLA X425 Spring 2014 #UCLAx425 Meeting 1 (April 15): Guest speaker: Clint Schaff VP and US General Manager, Dare Former VP of Digital, Edelman