How to serve precisely the minority undergraduate Entrepreneur? Zhang Shuyi Shanghai Lixin University of Accounting and Finance

The rising of undergaduate entrepreneurship Gap and reason Serve precisely the undergraduate entrepreneurship

1. The rising of Undergraduate Entrepreneurship National level: Mass Entrepreneurship and Innovation (E&I) Provincial level: Release a series of policies Society level ： Booming E&I endevors Education Agency: Takes E&I into education plan Courses, event, activity Campus Business planning competition Soceity: Supplementary Services Make space, incubator centor BP competition: “Internet plus”, “Youth Cup” ， “Challenge Cup”......

2. Gap and its reason Entrepreneurship gap: mass entrepreneurship education and minority start-up Two striking Phenomena 1. Most awarded projects have not been commercialized low ratio of start-up, low ratio registeration 2. Most start-ups moves slowly small size, small sales

Why? Common Challenges Lack of entrepreneurship incapable opportunity identification no persistence High ratio of failure more that 90% firms failure within 5 years Insufficient needed resources What and how

Why: Specific reasons For phenomena 1 Incomplete project inadequate research inappropriate business model No intention to start-up participating for experiencing other career choice Insufficient supporting parents policy technology, etc

support Project complete end register intention end

Phenomena 2 Insufficient fund operation fund how to raise fund? Team integration cooperation entrepreneur v.s. manager operation management market development and matainance sustainable R&D......

operation register fund end run team end

3. How to serve precisely? Outline Learn form hospital management by seeing the project (team) as a patient, provide the precise services in terms of initial and/or special inspection, consultant if neccessary, and make a prescription finally.

Initial inspection Prescription Special inspection Flow chart of precise service Consultant

Initial inspection persciption consultant specialized inspection 1.Background 2. Firm stage 3. Main issues 1. what inspection? 2. to what extent? 1. which specialist? 2. synthetic judgement 1. how to solve problem? 2. evaluate effectiveness The content of precise service

What problems? Most often, the entrepreneur and mentor don't know what and where the problems are. Experts Entrepreneur work out the “Problems and Solution”

Four steps for service Precise demand provide a mentor for each project know exact needed service talk with the team time and time again Precise inspection the phase of start-up what symptom the real problem to what extention?

Precise tutor meet the team regularly to work with the team to ask other expecialist if neccessay Precise policy Government release the needed policy covering credit, IP, location, etc. sectors cooperation Entrepreneur make full use of policy trust yourself

Three critical services Fund raising campus entrepreneurship funding turn campus sponsor to investment solicit funding outside university Educational angency Society: venture capital, angel investment, private eqity, crowdfunding, etc.

Location science park incubator center make space Tutor professor + professional to guide timely trail and error

Thanks for your attention!