The Coca-Cola Company Xiomara Lopez Yan Niu Carla Ruiz.

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Presentation transcript:

The Coca-Cola Company Xiomara Lopez Yan Niu Carla Ruiz

Business  THE COCA- COLA COMPANY OFFERS HUNDREDS OF BRANDS Beverages  THEY MANUFACTURE AND SELL THEIR OWN PRODUCTS  THEY HAVE BOTTLING OPERATIONS  THEY MERCHANDISE AND DISTRIBUTE PRODUCTS TO VENDING

How Big is the company?

Headquarters Atlanta, Georgia  It is the most visible building and it has 29 floors.  It is 403ft tall  They provide guests with a special tour.  The building was completed in 1979.

President  The company's president is J. Alexander M. Douglas Jr, also known as “Sandy”  Sandy joined The Coca- Cola company in January 1988  He was named Vice President of Coca-Cola USA in 1994

Major Products

Brand Participation

Billboards MARKETING

TELEVISION

SPONSOR

Foundations Water Stewardship Healthy and Active Lifestyles Community Recycling Education

John Pemberton Asa Candle Robert Woodruff

Why is the Coca-Cola Company successful

Brand

Marketing

Interesting Things  Coca Cola was created to cure headaches  The original ingredients used in the medicine were Coca leaves and Kola nuts  Santa Claus image was created for Coca Cola

THANK YOU

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