Production Documents
Docs High Level / Concept Doc – Pitch document – Targets : Investors/Studios/Partners Design Document – Production document – Targets : Team
Core Features
Concept Doc Features Premise – 2-3 sentences written to the player
Player Motivation What is the player doing? Why will they be motivated?
Unique Features Why is your game special? – Back of the box features – Marketing points
Target Market Who is going to buy it? What is it rated?
Genre What style of game is it?
Platform & Licensing What are you building it for? What deals are in place or need to be made?
Competitive Analysis What games are you up against? What makes you different from each?
Goals What do you want to do?
Fleshing It Out
Gameplay How does it work? – elements that describe experience
Technology & Unique Features Out of the ordinary features Online Usage
Game Info Character Bios Concept/Sample Art Story Synopsis Planed Levels
Production Plans Estimated budget, schedule Team, bios
Design Details
Interfaces Mockups/Screenshots of UI
World Plan What levels are there – What characters/objects in each?
Characters / Objects Detailed info, stats, art
Art Guide Reference library for the look
Detailed Production Plans Detailed Budgets Work Plans