BANCO BDI S.A. Rebeca Fernandez-del Pino

 The Banco BDI S.A. is a small bank that was created in 1975 but didn't offer it's multiple services until 2002, being characterized by their personalized, professional, trustworthy and secure work. Their mission is to always be there for their clients even when they most need it with the highest quality possible.

Online Marketing Tools  This bank uses both marketing tools.  They have their own website, Facebook page and even twitter where you'll find a very satisfactory costumer service online.  You also can enjoy from Internet Banking from their page and see your balance, check out your monthly payments and make online transactions without any kind of fee.  They send s to their subscribers telling them about the latest news and the new features that are being implemented every now and then.

Traditional Tools  They offer promotions like discounts, flyers with prizes and informative brochures.  They currently have the promotion of Soles of BDI with is kind of like an accumulation points system that works by using your Visa BDI credit card. With this points you can get discounts on flights to wherever, or even win weekend trips to different places in Dominican Republic with a friend.

Flyers of Soles del BDI

Costumer Acquisition Techniques  They try to acquire new costumers by advertising these kind of promotions because they turn out to be pretty convenient.  They also give you points if you, as a BDI costumer, bring someone new to use its services.  They use different kinds of publicity also to get their name out there but at the same time they kind of want to maintain their business private and small. They really care about their costumers and give them a personalized treatment.

Costumer Retention Techniques  They are always trying to give new discounts and sell new products. They are always improving their relationship with their clients giving them what they want and need.  Seasonally they release new promotions.

Website and Costumer Service  Its website is really informative, very interactive and has a billion entries with information about all the services they provide.  Internet Banking  24 hr customer service available Facebook page

 Perhaps they are not getting out there as much as they should but I believe that the main reason is because they want to keep their company small and personalized.  They also should invest more effort and time in their online marketing strategies. They have room to improve.

Than you for your attention!!