Seizing SEO Opportunity WTJX Channel 12 Virgin Islands Public Television System Trevor Clendenin | Director of New Media

Background September Director of New Media Social media mandate Web site contract in development Needed a quick re-education in accessibility & SEO

SEO Goals Increased traffic - collaboration & revenue Relevancy - no tricks Biggest bang for the buck (time & money) ROI was an afterthought - not anymore!

Keywords & Key- Phrases Welcome to Google Analytics! ( Google Keyword Tool Box ( LOCAL Keywords - (i.e. “hurricane” search results led to emergency management page)

What Matters Most? Page Title - “The Star” the first impression that search engines get Page Description - “The Trailer” What people read in the search results Page Content - “Supporting Cast” What makes your site valuable Inbound links - symptom of success

SEO & Social Media YouTube (Google) Blog Posts & Comments - Engage! (Disqus: | Add to Any: Bookmarking Sites - Share! (Digg: Social Networking Search - LIVE!

CMS Tools WordPress - All in One SEO Pack ( WordPress - Google XML Sitemaps ( Drupal - SEO Checklist (

Facebook & Twitter FB Fan Pages, Likes, RSS Graffiti (Blog -> Facebook) ( Facebook -> Twitter (hashtags = keywords) ( TweetDeck - Manage accounts and buzz (

Station Resources Just me Mashable - the social media blog ( Lynda - online education videos (

Workflow Keyword Analysis - drives development Composing descriptions and page content using key phrases. Fresh content: blog, Facebook posts, events, video clips Monthly Google Analytics review

Wins & Losses WIN: TV Schedule views - finding focus WIN: Prepared for analytics push LOSE: Setting up the SEO modules & permalinks incorrectly

Going Forward The Analysis Exchange - FREE ( m/) m SEO Analysis and optimization plan for primary site and social networking sites with ongoing analytics reporting scheduled for fiscal year end.

Contact Info Trevor Clendenin Director of New Media WTJX Channel 12 Virgin Islands Public Television System