Community Issues & Perceptions Prepared for Stryker, Weiner & Yokota for Presentation to Office of Hawaiian Affairs Trustees January 28, 2016 © Prepared for Stryker Weiner & Yokota1

 Objectives  Methodology  Overall  Awareness of Hawaiian Organizations  Awareness of OHA activities  Priority of OHA strategies Agenda © Prepared for Stryker Weiner & Yokota 2

 To understand:  The perspectives of key stakeholder groups regarding Office of Hawaiian Affairs (OHA); and  Awareness of OHA services and strategies as a foundation for an updated communications plan. Project Objectives © Prepared for Stryker Weiner & Yokota 3

 Survey drafted by SMS, discussed by a volunteer group of OHA staff and trustees.  Telephone survey (landline and cell) of a random sample of residents who self-identify as  Hawaiian/part-Hawaiian or not Hawaiian.  Disproportionate sample by County  Weighted by Hawaiian, not Hawaiian Methodology © Prepared for Stryker Weiner & Yokota 4

 Number of Completed Surveys and Variability due to sampling error Methodology (continued) © Prepared for Stryker Weiner & Yokota 5

Awareness of Hawaiian Organizations © Prepared for Stryker Weiner & Yokota6

7 Awareness highest for KS, DHHL & OHA Q. Have you heard of….? % who said yes.

© Prepared for Stryker Weiner & Yokota 8 Of the organizations listed, OHA and DHHL have the lowest favorability rating Q. (for each organization they are aware of) please tell me if you have a very favorable (5), favorable (4), neutral (3), unfavorable (2) or Very unfavorable (1) perception of … Average score reported

© Prepared for Stryker Weiner & Yokota 9 Some variations in ratings by County – OHA lowest on Hawai‘i and highest on O‘ahu & Maui Hawaiians only

© Prepared for Stryker Weiner & Yokota 10 Perceptions of poor management and not representing the Hawaiian people effectively - top two reasons for unfavorable rating Q. (Everyone who had an unfavorable or very unfavorable perception of OHA were asked) you said you had an unfavorable Perception of OHA, why did you say that?

OHA Awareness of Activities Recommended Priorities © Prepared for Stryker Weiner & Yokota11

© Prepared for Stryker Weiner & Yokota 12 OHA most recognized for being an advocate and scholarships Q. I’m going to read you a list of items, for each please tell me if it is supported by OHA

© Prepared for Stryker Weiner & Yokota 13 Improving the educational performance of Hawaiian students and protecting the ‘āina are the top two OHA priorities for both Hawaiians and non-Hawaiians. Q. OHA has six key strategic priorities to improve the conditions of Hawaiians, as I list them please think about which two should be Their top priorities. Response is the percent of people who selected this as a one of their top two priorities.

© Prepared for Stryker Weiner & Yokota 14 Hawai‘i & Kaua‘i have “protecting the ‘āina” as their first priority. Hawaiians only

© Prepared for Stryker Weiner & Yokota 15 48% of Hawaiians say they have never voted in an OHA election Q. Have you ever voted for an Office of Hawaiian Affairs Trustee?

© Prepared for Stryker Weiner & Yokota 16 O‘ahu least likely to vote in an OHA election, Hawai‘i most likely to vote in every election Hawaiians only

© Prepared for Stryker Weiner & Yokota 17 Hawaiians who have very favorable opinion of OHA more likely to vote in every election. Least likely to vote are those with neutral ratings.

© Prepared for Stryker Weiner & Yokota 18 Non-Hawaiians with a very unfavorable opinion of OHA most likely to vote in every OHA election. Least likely to vote are those with favorable and neutral opinions

Things to Consider  Image issues facing OHA  High awareness, but low favorability  Some awareness of programs/activities, but mostly low awareness  Opportunity to raise awareness  Opportunity to establish greater association between programs/activities and strategic priorities  Because of issues, greater need for “one message, one voice”

Next Steps  Development of strategic communications plan  Collaborative effort – OHA communications and community engagement team and SWAY  Strategic and tactical with timetable  May need follow-up/tracking research

Mahalo © Prepared for Stryker Weiner & Yokota21