Teacherline Station Meeting What’s New in Education October 28, 2008

PBS Education: CONFIDENTIAL2 Teacherline Station Meeting PBS Teachers Updates ◦January 2009 Refresh ◦June 2009 Relaunch PBS Teachers Connect ◦New Features ◦Teacher Leaders EDCAR ◦Overview and Update

PBS TEACHERS UPDATES What’s New in Education: PBS Education: CONFIDENTIAL3

4 SITE UPDATES The PBS Teachers web site will be updated in an effort to build awareness and drive traffic to stations and programs January 2009: Site Refresh Homepage updates to focus on new features Content syndication Launch of a library of content widgets – “Activity Packs” New community features Custom teachers video player (Spring) June 2009: Site Relaunch Broaden site to address the PBS Education landscape Increase visibility of PBS initiatives – Teacherline, Raising Readers, EDCAR, Connect

PBS Education: CONFIDENTIAL5 SITE UPDATES: ACITIVITY PACKS Goal: Syndicate PBS Teachers resources in support of teachers and stations Launch “Activity Packs” Section in January theme-based widgets Across six subject areas Teachers embed on personal or social media pages Stations integrate branded-versions into web sites

PBS Education: CONFIDENTIAL6 SITE UPDATES: DISCUSSION WIDGETS Goal: Syndicate community features in support of stations Offer stations the opportunity to host discussion forums on education topics Create local connections for teacher members Test ways to “syndicate” the community experience

PBS Education: CONFIDENTIAL7 SITE UPDATES: DISCUSSION WIDGETS How Does It Work? Say you are an education staff person at KLRN… You are interested in connecting teachers in your community with KLRN and each other… But you either don’t have the ability to host community on your servers… Or you don’t have access to teacher eyeballs So, you decided to host a forum called Texas Teachers Forum on PBS Teachers Connect

PBS Education: CONFIDENTIAL8 SITE UPDATES: DISCUSSION WIDGETS Benefits to Stations: 1.Access to all teachers who join PBS Teachers Connect 2.Opportunity to trial education discussions without investing in technology or 3 rd party platform 3.Offers a promotional opportunity to encourage teacher participation in station activities

PBS Education: CONFIDENTIAL9 Sample Station Discussion Widgets

PBS Education: CONFIDENTIAL10 Click to Join PBS Teachers Connect

PBS TEACHERS CONNECT What’s New in Education: PBS Education: CONFIDENTIAL11

PBS Education: CONFIDENTIAL12 PBS TEACHERS CONNECT: MISSION To support educators by providing opportunities to engage, connect, contribute and grow, thereby deepening the educational mission of public broadcasting.

PBS Education: CONFIDENTIAL13 CORE GOALPBS TEACHERS CAMPAIGN EngageConnectContributeGrow MEMBERSHIP BUILD local station teacher membershipXX PUBLIC POLICY COMMUNICATE the education reach and impact message to policy and decision makers XX COMMUNITY CREATE local and virtual community platforms for teaching and learning XXXX RELEVANCE RECOGNIZE and REWARD ideas and innovation in use of public media resources to teach XXX Mission Goals PBS TEACHERS CONNECT: GOALS

PBS Education: CONFIDENTIAL14 PBS Teachers Connect Features Teacher Profile Enhanced Profile Ability to Make Profile Public Ability to Connect to Shared Profiles Story Capture Personal Avatars Support 1-to-1 Member Locator Map Ability to “Friend” a Public Member Ability to Message a Member Friends Feeds Support 1-to-Group Topic/Grade Discussions Ability to Join Groups Groups Managed by PBS Teacher Leaders Ability to Subscribe to Group Feeds Support Local Station PBS Teacher Leaders Connect Teachers to Local Station Resources Local Station Online Groups Local Station Community Modules Station Content in Newsletter Launch Save/Share PBST Resources Ability Save and Share Resources Ability to Tag Resources Rating and Commenting Ability to Create and Share Folders = June 2008= Jan 2009

PBS Education: CONFIDENTIAL15 New Station Program Schedule Module New Member Actions Indicator More Prominent Discussions Area Adding Member Personal Avatars (Dec 2008) Future Home of Station Discussi on and Promo

PBS Education: CONFIDENTIAL16 PBS TEACHER LEADERS Opportunity to become a PBS Teacher Leader announced with June 2009 launch of PBS Teachers Connect Recruiting teacher leaders to pilot a national/local community model Teacher leaders will: Manage online community discussions Work with PBS Teachers team to develop new initiatives to increase community participation Work with local stations to support the growth of a local community of teachers

EDCAR UPDATE What’s New in Education: PBS Education: CONFIDENTIAL17

PBS Education: CONFIDENTIAL18 EDCAR Vision Teachers and their students have 24/7 access to high- quality, purpose-built digital media assets cleared for their use and proven to build 21 st century skills in flexible learning environments PBS Stations deliver a highly-valued, locally-branded service to their local educational community, based upon locally produced media, supported by a world-class technical platform and the nation’s best producers in other markets PBS establishes and evolves a 21 st century delivery platform to deliver public service media fulfilling the educational needs and interests of members across the nation

PBS Education: CONFIDENTIAL19 EDCAR Features A growing collection of high-quality, teacher-tested digital video, audio, interactives, images and links Short segments and complete “concepts” Purpose-built digital media assets and objects, spanning the full range of PreK-16 curriculum Tagged with metadata and keywords Aligned to curriculum & standards Delivered with applications designed to foster effective learning Offering educators and students the ability to Search, to Assign, to Save, to Share, to Modify Cleared for Use – Allowing Teachers and learners to be Creators

PBS Education: CONFIDENTIAL20 EDCAR PROOF OF COLLABORATION Overview Test the ability to share content across the system 8 stations contributed over 150 digital assets to repository UEN (eMedia), WGBH (Teachers Domain) and MPT (Thinkport) demonstrated real-time access to shared content in their existing digital services Learning Session demonstrated the ability to create a collection of assets from many stations around a single topic Proof-of-Collaboration tested with K-12 teachers in focus groups

PBS Education: CONFIDENTIAL21 Strategic Experiment Further test: Ability to collaborate Technology and infrastructure Content Outcomes Value Sustainability

PBS Education: CONFIDENTIAL22 PROPOSED PBS AND STATION ROLES The following outlines the proposed roles that PBS and the stations will own and manage in the creation, publishing and distribution of EDCAR services. INFRASTRUCTURE Platform Management Hosting/Bandwidth Tools/Services Digitization?/Encoding? DATA MANAGEMENT Metadata Standards Correlations Analytics CONTENT MANAGEMENT Content Storage Content Delivery Content Commissioning Content Analysis Content Partnerships PBS CONTENT CREATION Content Contribution Content Production SERVICE DELIVERY Service Creation Service Management Customer Relationship ENHANCED SERVICES Value-Added Services Professional Development STATIONS

PBS Education: CONFIDENTIAL23 CORE STANDARDIZATION DOCUMENTS The following documents will drive EDCAR standardization Rights Classifications Definitions of EDCAR end user usage rights Status: Topline defined Metadata Standards Definitions of EDCAR metadata fields Status: Will be released 10/31/08 Media Formats Definitions of acceptable EDCAR media formats Status: Will be released 11/15/08 Contribution and Usage Model Definitions on station contribution and usage of EDCAR content Status: Will be released 12/15/08

PBS Education: CONFIDENTIAL24 EDCAR Rights Classifications Four rights classifications for EDCAR assets for educational non-commercial use: Level Ø: Stream Only Users can stream and/or view content within an EDCAR interface Level 1: Stream and Download Users can stream and download content to desktop Level 2: Stream, Download and Share (Recommended Minimum for EDCAR) Users can stream, download and share content by sending files and/or bookmarks (with attribution) to other users Level 3: Stream, Download, Share and Modify (Goal) Users can do all of above and edit/remix the asset

PBS Education: CONFIDENTIAL25 EDCAR Digital Asset Standard Metadata Curriculum Standards Controlled Vocabulary Curriculum Framework Every asset will be aligned to the 50 state standards based on the curriculum taxonomy and controlled vocabulary. The standard metadata are the baseline fields required for an asset to enter the system. Every asset will be aligned to one or many nodes in the framework to ensure curriculum coverage. The controlled vocabulary is an extensive set of curriculum keywords/tags to support the advanced search and browse features and standards alignment. An EDCAR digital asset will be defined by…

PBS Education: CONFIDENTIAL26 STATION OPPORTUNITIES Participate on EDCAR Working Committees Now Contribute Local Station Case Study Now Participate in piloting a Discussion on PBS Teachers Connect Now Respond to Digital Learning Objects RFP Nov 2008 Participate in EDCAR Pilot Dec 2008 Integrate Station Content Widgets Jan 2008