Shopper Marketing Case Studies 1

RESULTS 16% Coupon clip rate 61% CTR to YouTube Hellmann’s and its ad agency, Ryan Partnership, collaborated with SessionM to drive high shopper engagement and provide relevant content to boost their brand equity and increase sales. Specifically for the Hellmann’s campaign, mobile users were notified that they could earn mPOINTS for checking into select grocery stores. Upon check-in, they were immediately presented with an ad opportunity to claim a Hellmann’s coupon to use toward a future purchase. They could then click-through from the coupon to Hellmann’s YouTube channel to watch a demo video on how to make a featured recipe. Shopper Marketing Case Study | Unilever

2 Johnson & Johnson: Drove Awareness In-Store for Tylenol Cold Tylenol used mPLACES to drive awareness among A25-55 in-store at the brand’s retail partners. Consumers who checked in to any of Tylenol’s retail partners immediately received a full-screen display ad driving them to Tylenol’s site to learn more.

3 belVita: Drove Coupon Redemptions and In-store Purchases belVita used mPLACES to drive coupon redemptions and in-store purchases. Consumers who checked in to any grocery store, convenience store or local market immediately received a belVita Breakfast Biscuits coupon that they could use toward a future purchase.

4 Unilever: Sponsored Walgreen’s Check-ins to Deliver Timely Message Unilever partnered with SessionM to drive consumer awareness about a variety of their new beauty products and promote their “Summer’s Hottest Looks” campaign. They leveraged mPLACES, SessionM’s location check-in feature and sponsored check-ins to all Walgreens locations. After a consumer checked in at Walgreens, they received a video ad where they could watch a “how-to” about one of five products. After they watched the video, they could click through to the “Summer’s Hottest Looks” site to learn more.

5 Unilever: Sponsored Location Check Ins to Deliver Timely Message Unilever partnered with SessionM to drive consumer awareness of the Dove Self-Esteem Project. They leveraged mPLACES, SessionM’s location check-in feature and sponsored check-ins to all Giant Eagle locations. After a consumer checked in at Giant Eagle, they received an instant reward opportunity where they could click through to learn more about the Dove Self-Esteem Project campaign and receive a $1 off coupon from Dove.

6 Hershey’s Kit Kat: Leveraged Advanced Targeting to Drive users to 7-Eleven Locations Hershey’s partnered with SessionM to drive awareness of their $1 Kit Kat & a coffee promotion at 7-Eleven. They leveraged our advanced targeting to reach users who have downloaded the 7-Eleven app and those who purchased a 7-Eleven coffee within the last 12 weeks. When users tapped on the full-screen display ad, they were directed to a 7-Eleven store locator.