«Fashion: Tastes differ»

What is fashion? This term does not just define all the latest or the most popular or the most famous clothes. In reality this social phenomenon involves more importance. It helps us to show who we are and depict our personality in the terms of visual information. In the way we choose clothes we show our attitude to world and other people. It is also some kind of communication. We put some of our personality at everything, how we behave at different situations, what we eat and which style of clothes we choose at shops. All the parts of it build the main stream of fashion.

The fashion industry consists of four levels: the production of raw materials, principally fibers and textiles but also leather and fur the production of fashion goods by designers, manufacturers, and others retail sales (розничная реализация) various forms of advertising and promotion These levels consist of many separate but interdependent sectors, each devoted to the goal of satisfying consumer demand for apparel (одежда) under conditions that enable participants in the industry to operate at a profit

A fashion has existed since ancient times. At first people wore clothes made from animals skin. Fabrics appeared and people began to sew difficult clothes and created new styles.

In Tudor Times, for example, children wore the same style of clothing as their parents. But in the 18 th century children were no longer thought as small grown-ups, but as people with special needs.

For example high forehead dated back to the Renaissance. To be stylish, the woman of fashion shaved their hair and eyebrows. But fashion trends are existing not only in clothes but there are hairstyle trends too.

Some people are crazy about fashion and some other people don’t worry about their appearance. According to the old Russian proverb «Judge men and things not at first sight».

Coco Chanel was a revolutioner in the world of fashion. In the 20 th century magnificent dresses, lace, corset and a big hat were in fashion. She created her famous «a little black dress» and a little hat. The remarkable detail was one big artificial flower, usually it was red.

Her rule was to create beautiful, comfortable and available clothes for all women. But at first her new style was partially accepted. She seemed strange and unfashionable for many people. But later she received the respect of the most famous people of Paris. Step by step she became famous all over the world.

Calvin Klein  Calvin Klein Inc. is a fashion house founded by American fashion designer Calvin Klein in The company is headquartered in Midtown Manhattan, New York City and is currently owned by Phillips-Van Heusen.  was firstly a coat shop in the York Hotel in New York City  By 1971, Klein had added sportswear and classic blazers to his women's collection.  In Europe, Calvin Klein is predominantly known for its underwear, accessories and perhaps the Collection business, rather than for the medium-priced sportswear lines which are available at select high-end retail stores. In Asia, there are also signature ck Calvin Klein stores including women’s wear, men’s wear, accessories.

Valentino is a designer who successfully combined the couture of Paris and Italy together, using French embroidery along with Italian fabrics and workmanship, established feminine style.

Pierre Cardin introduced his first collection in the attic during the war helped a tailor worked with Christian Dior In 1950 opened a workshop where he made masks and fancy dresses made of flashy colours created dresses in a cosmic style Nowadays 190 ooo people work for him in 90 counties

Russian fashion designers: Valentine Yudashkin Slava Zajtsev Kira Plastinina

What is required to be a fashion designer: to have a developed creative streak and taste to be good at the history of fashion development and world fashion to use creative ideas from fine art, music, architecture, nature and images from natural clothing to have an ability to draw and paint !!!!!! But the history of fashion includes the examples of fashion designers who couldn‘t draw, cut and sew. Gabliel Chanel became an outstanding designer making woman refuse from a corset, shorten a skirt and put on trousers.

Professions referred to fashion: a fashion designer – a person designing clothes and having the well- known label or signature a stylist – a person whose job is to choose items of clothes and accessories to match one another. a couturier – a person who designs, makes and sells fashion clothes for women a model – a person who wears clothes to display them to buyers a buyer – a person who attends different fashion shows and buys clothes which suit collections of a shop a tailor – a person who makes, repairs or alters outer garments, especially menswear a dress-maker – a person whose job is making clothes for women a make-up artist – is an artist whose medium is the human body, applying makeup for theatrical, television, film, fashion, magazines and other similar productions including all aspects of the modeling industry. an image-maker – a specialist in creating the whole image of a person

Mass Media The media plays a significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found in on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs.

Think and comment on the following statements: 1. Fashion is the representative of modern ethics. If you do not like the modern fashion you do not like the condition of modern society. 2. Fashion is about dressing according what’s fashionable, style is more about being yourself. Thanks for attention!!!!