FRESH IDEAS FOR E C R

1992 CCRGE – Supplier Retailer Collabration 1993 SSP – Superquinn Supplier Partnership 43 Suppliers – 11 Partners = 86% of Fresh Business Barcelona 2 case studies 1)Beef - DNA- Unilever IGD award 2001 (TCD) 2)Poultry - Traceability- Tesco IGD award 2000

V.F.M.C.G Very Fast Moving Consumer Goods

Working Together to Fulfil Consumer Wishes Better, Faster, Safer and More Efficiently 12 words V 12 words

Commitment Openness Trust

No Consultants No ECR tools used initially ( CPFR, PIETF, CRM, CAT MAN ) but using them now Perfect for SME’s and Fresh (but lessons for everybody)

Deliverables Speed – Customer Response, New Product Development, Promotions Unique Food Safety Procedures and Recognition – Customers Trust Product Specifications and Knowledge – (Job Swapping) Supplier / Retailer Understanding Taste Differentiation Trust (Practice)

Conclusion Listening to the customer pays Lessons and principles of COT essential foundation if ECR is to work The widest possible audience in all languages should hear this message – (e.g Plenary) It is the lack of trust that inhibits ECR progress Perfect work for National Initiatives Trading teams to include partners