THE STORY OF YOU. Marketing yourself

“What is a personal branding statement? It is a statement that communicates who you are in the workplace. Borrowed from the marketing world, it reflects your professional reputation.” – Jessica Holbrook Hernandez

“A brand is your vision of who you are and what you do for your audiences. It is a message that distinguishes you from your competition by expressing what makes you unique and memorable, so that your target audience connects with you emotionally and wants to work with you.” – Astrid Baumgardner unique-gifts-to-connect-with-your-audience.html

[Deloitte], which employs roughly 50,000 professional services workers, most of them accounting, auditing or tax professionals, says it receives about 500,000 applications a year. And only about 3.5 percent -- 17, are hired. That's an acceptance rate lower than Harvard's. Harvard

“If the audience doesn’t know where the character has been, they don’t care where they are going.” – Craig Valentine Chris Gay, Bridge Consulting

65% of people agree the impression you make online is just as important as the one you make in person.

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THE STORY OF THEM. Marketing your company

It’s the people.

Profiles Project Use our people in a video series for these key audiences: Job seeker: I want to work with that person. Media: I want to interview that person. Clients: I like working with that person. Potential clients: I want to work with that person. Current employees: I like working with that person.

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Profiles morphed into Career Journeys

Infographic and Tweets

Facebook promotion

The journey continues

Be honest with people. Show them you are passionate about what you do. Make ‘em laugh.