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Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Overview The communications explosions The communications explosions The computer The computer The Internet The Internet Other computer applications Other computer applications Other tools Other tools A peek at future technologies A peek at future technologies
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 The Communications Explosion 2 Key Technologies 1. Fiber Optic Cable 2. Digital Transmission
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 The Computer Internet access Internet access Word processing Word processing Desktop publishing Desktop publishing Mailing lists Mailing lists Lists of contacts Lists of contacts Online conferences Online conferences Graphics Graphics
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 The Internet: Uses in Public Relations distribution distribution Information exchange at web sites Information exchange at web sites Brochureware Brochureware Usenet discussion groups Usenet discussion groups Listservs Listservs
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 The Internet: Uses in Public Relations Pros Extended reach Extended reach Uncontrolled content Uncontrolled content Issue tracking Issue tracking Cons Sometimes difficult to use Sometimes difficult to use Security problems Security problems Time consuming Time consuming Malicious practice Malicious practice
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Other Computer Applications Dictation and voice generation Dictation and voice generation Expert systems Expert systems Public relations management tools Public relations management tools Processing of news releases Processing of news releases Desktop publishing Desktop publishing Mailing lists Mailing lists Online conferences Online conferences Graphics, Design, and Photography Graphics, Design, and Photography
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Other Computer Applications Fax transmission Fax transmission News release delivery News release delivery Video and audio news release distribution Video and audio news release distribution Teleconferencing Teleconferencing Webconferening Webconferening Satellite Media Tour Satellite Media Tour
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Other Tools Cell phones Cell phones Personal Digital Assistants (PDA) Personal Digital Assistants (PDA) Memory: The CD-R/RW, DVD-R/RW, and Flash Memory Memory: The CD-R/RW, DVD-R/RW, and Flash Memory Electronic blackboards Electronic blackboards Blogs, Moblogs, and Vlogs Blogs, Moblogs, and Vlogs
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 A Peek At Future Technologies Digital Lightweight tablets Wireless broadband Virtual presence