Marketing Proposal For How Charming Vision First Marketing Consultants (Group 6) Baruch College Professor Robert Allen
Brand for a lifetime
Product benefits Customize engraved : necklaces, bracelets, zipper pulls, key chains, dog tags Highest quality: Never fade, tarnish or scratch at a reasonable price
Product proposal Expanding current Licensing kid friendly products. i.e. Marvel Comics, Disney characters Expanding into new Markets birthday parties, weddings and baby showers Expand Artist Promotions and Consultancy Services new artist promotional and consulting services division New Product Line – Social Charms QR code at the back of the keepsakes Social Responsibly Offering product to memorial services and continue to be aware of the human element.
SWOT analysis Strengths Excellent Quality Product Affordable Price Point Good Reputation with Clients Weakness Product Easily Duplicated Weak Company branding Low Profit Margins
Opportunity Growing Market of New Artists Partnership with Record Labels and Talent Agencies Social Responsibility Threats Many Competitors in the Market
PACKAGES OFFERED PRICE DAILY CUSTOMERSMONTHLY INCOME New Artist Event Planning & Promotion Package (300 $4 / unit) $ $12, Artist Venue Merchandise Setup & Sale Package (300 min. $4 /unit) $ $8, Weddings/ Birthdays/ Special Events Service Packages (200 min. $4 /unit) $800 1 $2, Fundraising Service Packages (200 min. $4 / unit) $800 2 $5, Licensed Products to Retail (500 min. $4 / unit) $2,000 1 $7, SERVICES OFFERED New Artist Event Planning & Promotion$350 3 $3, Artist Venue Merchandise Setup & Sale Package $3002$2, Weddings /Birthdays/ Special Events Service Packages $3003$3, Fundraising Service Packages Incl. setup and Sale $350 2 $2, Total Monthly Income$45, Sales Projection
With the sales projections, How Charming can expect to see an annual sales number of over a half million dollars in the first year and 15 % increase in the next two years to follow. 1 st Year Sales: $548,100 2 nd Year Sales: $630,315 3 rd Year Sales: $724,862
Our audience B to B building a relationship with talent agencies B to C promote personalized event products to general public
Marketing tactics Local Newspaper & Magazine Filter, Spin Website i.e. backstage.com Social media Facebook, Instagram, Pinterest, Linkedin
Offered benefits Go for a much wider market New markets to Themed events Expand services to Artist development and promotions — long term relationship as the goto company
Value Propositions Growing new artists fan base with promotional Guidance and quality keepsakes. Unique/ Quality Keepsakes Provide 3 Years Strategic Promotion Plan Provide Event Service and Sales
Charm never fades
Phase 1: Rebranding starting with updating the current website i.e. Click here for New Artists and Click here for Event Planning Phase 2 : Reinvestment and Diversification Phase 3: Begin promoting services special events We suggest…
Areas Schaefer Weigold, Essentials of contemporary advertising Part 5 Bplans.com, Gifts, Novelties, Souvenir Business Plan, Nate H. Conerly, B. (2015, January 6). Economic Forcast Retrieved from Fault Screech [Online Image]. Retrieved November 20, 2015 from Independenretailer.com, Unwrapping The Gift & Souvenir Market by publisher, Nov 11, 2014 Knibbs, K. (2013, June 20). Selfies Are Now The Most Popular Genre Of Picture And In Related News Everyones The Worst. Retrieved from in-related-news-everyones-the-worst/ O.C Ferrell & Michael D. Hartilne. Marketing Strategy fifth edition Chapter 1-10 Reference
VisionFirst Marketing Consultant Inc. Thank you!