“Connecting with The Chinese Luxury Consumer” by RUPERT HOOGEWERF Wealth Management and Private Banking Asia 2010 Sheraton Hotel, Hongqiao 19 November 2010

Size of market ‘Known’ Wealth ‘Hidden’ Wealth US$1 billion 189 pax US$150 million 1363 pax US$1 billion 400 pax US$150 million 4000 pax US$15 million 55,000 pax US$1.5 million 875,000 pax ‘Hidden’ Wealth US$150 million 2600 pax US$1 billion 200 pax Source 2010 September

Area No. of Indiv. Beijing 151,000 Shanghai 122,000 Guangzhou 49,200 SIZE OF MARKET – TOP CITIES Area No. of Indiv. Beijing 151,000 Shanghai 122,000 Guangzhou 49,200 Hangzhou 47,300 Shenzhen 45,600 Nanjing 22,100 Wenzhou 20,400 Suzhou 15,600 Area No. of Indiv. Chengdu 13,500 Ningbo Xiamen 11,500 Qingdao 11,100 Dalian 11,000 Fuzhou 10,200 Shenyang 7,660

KEY THINGS TO KNOW ABOUT THE HURUN RICH LIST China’s wealthy came of age in 2007! Source 2010 September

15 years younger than Western counterparts and faster growing KEY THINGS TO KNOW ABOUT THE HURUN RICH LIST 15 years younger than Western counterparts and faster growing Source of wealth Urbanisation (Property 20%... ) Manufacturing 19%, Fastest growing are Healthcare, IT, Retail and Apparel

TOP THREE RICHEST 2010 Zong Qinghou Li Li and Li Tan couple Zhang Ying

Eg Wang Jianlin Wanda Market Cap US$10 B KEY TREND – XINGUI 12% of Rich List delegates to CPC, NPC or CPPCC Eg Wang Jianlin Wanda Market Cap US$10 B

“I have nothing more to give away” JUST COMPLETED HURUN REPORT EVENTS Yu Pengnian “I have nothing more to give away”

Race Car Carnival, Shanghai (May 2010) KEY TREND – RISE OF SECOND GENERATION Race Car Carnival, Shanghai (May 2010)

What is your preferred sport? TOP LEISURE ACTIVITIES Based on 383 ‘millionaire’ respondents What is your preferred sport? 1. Swimming Golf (handicap 98 shots) - Half don’t smoke - One third don’t drink - 16 days holiday a year

Where do you like to go overseas? TOP TRAVEL DESTINATIONS Based on 383 ‘millionaire’ respondents Where do you like to go overseas? 1. US Mainland 2. France 3. Australia 4. Japan 5. Singapore 6. Italy 7. Hawaii 8. UK 9. Dubai 10. Canada

Educated overseas 1. UK 2. US 3. Australia 4. Canada 5. New Zealand THE SECOND GENERATION Based on 383 ‘millionaire’ respondents Educated overseas 1. UK 2. US 3. Australia 4. Canada 5. New Zealand Drives luxury travel, overseas property purchases and emigration 4 out of 5 millionaires consider educating their kids overseas

COLLECTING What do you like collecting? Watches Art Cars Red Wine

Zhang Xiaogang, Yue Mingjun & Zeng Fanzhi COLLECTING ART – THE YOUNG GUNS Zhang Xiaogang, Yue Mingjun & Zeng Fanzhi

Luxury Property – up 90%

Tsinghua University EMBA – up 18% to RMB 450.000

Moutai 30yrs – up 30% to RMB 12,800

Shanghai International Business Aviation Show UPCOMING HURUN REPORT EVENT Shanghai International Business Aviation Show 12 - 15 April, 2011 Shanghai Hurun Report Official Media Partner

Wall Street Journal US edition Jan 2008 “People often aren't considered truly rich until anointed by Hurun Report…” Wall Street Journal US edition Jan 2008 “… the authorative Hurun Rich List.” Financial Times Feb 2010

DIRECT EXPOSURE TO THE INNER CIRCLE OF CHINA’S RICHEST Family Business Partner Top Entrepreneur Government Relations Friends

HURUN REPORT MAGAZINE Average Age 40 years Male 72% Owner/Senior Mgt 92% HURUN REPORT MAGAZINE Main Book – 12 Issues + 6 Supplements per year

UNLOCKING THE DOORS TO THE WORLD’S BEST SCHOOLS Average Age 45 years Male 60% SCHOOL GUIDE SERIES UNLOCKING THE DOORS TO THE WORLD’S BEST SCHOOLS

Glamorous – Prestigious – For Aspirational Horse Lovers Average Age 32 years Male 50% HURUN HORSE MAGAZINE Glamorous – Prestigious – For Aspirational Horse Lovers Hurun Polo Team

“Connecting with The Chinese Luxury Consumer” by RUPERT HOOGEWERF Wealth Management and Private Banking Asia 2010 Sheraton Hotel, Hongqiao 19 November 2010