C O N F I D E N T I A L CRUISING WITH TRAVELOCITY Mark Gokingco E-Commerce Manager, Cruise

C O N F I D E N T I A L Cruise Business Summary How Big are We? Average cruise booking?

C O N F I D E N T I A L Cruise Business Summary Average Age of a cruiser 48 years of age down from 55 years in 2011

C O N F I D E N T I A L Strengths Conversions Online vs. Offline Strength in Year Round Value

C O N F I D E N T I A L Challenges: Noise and Clutter, Parity

C O N F I D E N T I A L Our Offers are Real and Compelling How do we Communicate them?

C O N F I D E N T I A L Over 3.5% CTR

C O N F I D E N T I A L Over 3.5% CTR

C O N F I D E N T I A L Results CTR of LP Marketer up 1300% based on standard banner ads of.25% CTR of targeted Cruise ads in Cruise Shopping Path Call Volumes up +25% of Incremental Growth

C O N F I D E N T I A L THANKS! Everyone in the room is entitled to a Cruise at NET Pricing Mark Gokingco E-Commerce Manager, Cruise