An Introduction to Gyan Research & Analytics Pvt. Ltd. 1 Gyan Research and Analytics

Who Are We  Gyan Research & Analytics is a five year old company providing data to industries that look for data for their decision making ---- in new investments, product development, identifying potential partners and due diligence.  We provide statistical insights on the data that we collect through primary and secondary sources.  We facilitate companies looking to enter in a new market, primarily India.  Gyan is empanelled with nationalized banks to support them on TEV studies which is a part of Gyan’s financial research unit.  Gyan is also empanelled with Japanese Government to support Japanese companies looking to enter Indian market. 2 Gyan Research and Analytics

Team Gyan is presently based out in Kolkata, New Delhi, Noida,Pune and Hyderabad. Delhi is the corporate office which is headed by the Chief Marketing Officer. Gyan’s team comprises of Engineers, MBAs, Chartered Accountants and Economists. 3 Gyan Research and Analytics

What We Do Services Market Research & Consulting Business research & pilot marketing Industry Reports Financial Research 4 Gyan Research and Analytics

Financial Research Financial Analysis of Companies Detailed Project Report Valuation 5 Gyan Research and Analytics

Financial Analysis of Companies  Comparative income statement  Sources of revenues  Analysis of comparative income statement  Analysis of cost  Comparative balance sheet  Analysis of comparative balance sheet  Ratio analysis  Capital structure  Shareholding pattern:  Detailed ratio analysis  DuPont analysis  Break even analysis  Comparative cash flow analysis  Consolidated financial statement  Consolidated balance sheet  Consolidated income statement  Consolidated cash flow statement  Gyan Insights 6 Gyan Research and Analytics

Detailed Project Report The Detailed Project includes the following preliminary analysis: Sector background context & broad project rationale Project definition, concept and scope Project cost Project Institution Framework (for construction) Project Financial Structuring Project Phasing Project O&M planning Project financial viability & sustainability Project Benefits assessment 7 Gyan Research and Analytics

Valuations  Nature and History of the Company  Sources of Company Financial Information Valuation Procedures  Shareholding Pattern  Product & Service Information Business Risk  Assumptions & Conditions  Historical Financial Statements  Adjusted Historical Income Statements  Adjusted Historical Balance Sheet  Historical Statements of Cash Flows  Analysis of Historic Financial Statements  Common-Size (Percentage) Financial Statements  Financial Ratio Analysis  Overview of Valuation Approaches and Methods  Income Approach  Discounted Cash Flow Method  Sensitivity Analysis  Market Approach  Relative Valuation 8 Gyan Research and Analytics

Continued... Financial Analysis of Companies Analysis of an Industry through companies (Sector Wise) Companies: Small, Medium & Large Analysis of Balance Sheet, Income Statement & Cash Flow Analysis Comparative study of the last 5 Years Detailed Project Report Complete Project Report for submitting in a bank for sanctions of loans Valuation Valuations of Company Methods Used: Discounted Cash Flow & Relative Valuation DCF Valuation: Dividend Discount Model, FCFF and FCFE 9 Gyan Research and Analytics

Market Research & Consulting The market research process starts with identifying issues and objectives along with the client. We try to follow the Root Cause Analysis method to identify and track the issues in hand. This helps us in understanding the “WHYs” Once we know the objective we formulate tools and strategies to achieve those objectives. The two questions that are imperative to solve the problems are “What and How”? “What”- Prepare a story board “What” do we do with the objective? We make some hypothesis on the basis of initial assumptions backed by data and create a framework/ decision tree to give a structure to the problem “How”- Data required to connect the dots Once we structure the issue and know how to reach to the solution of the problem, we start identifying ways in which we can reach to the solutions. Some of the ways are: Databases, Research Reports, Focus Group Interviews and In- depth Interview (administered through a questionnaire) Example: Market Entry Strategy: The macro aspects that we focus on are: 1. Customers 2. Products 3. Competition 4. Company 10 Gyan Research and Analytics

Continued... Customers Distribution Channel: Preferred Distribution Channel for each segment Price Point: Each Segment of customers are willing to pay Key Needs: What, Why, & When- do they need? Motivation/Compulsion: Reasons behind usage of a particular segment Segments: Present, Historical & Future Size, Growth Product Testing Identification of Complimentary Goods Substitutes Determining Product Life-Cycle Product 11 Gyan Research and Analytics

Continued... Competition Industry Life Cycle Barriers to Entry: High Fixed Cost or High Variable cost Government Regulations Best Practices: Are they doing anything that we are not? Competitor’s Behaviour (Segment Wise): Target Customers, products, pricing, distribution channel, cost structure, brand loyalty, future outlook) Competitive Structure: Monopoly/Oligopoly/Competitiv e Market Company Cost Structure: Fixed vs Variable(Product wise, Value Chain) Segmentation of Distribution Channel: Direct & Indirect Coverage Distribution Channels: Identify all Capabilities & Expertise: How can we leverage? 12 Gyan Research and Analytics

Tools & Techniques We use excel for almost all the assignments. We use different statistical techniques on the data that we collect through primary and secondary sources. 13 Gyan Research and Analytics

14 Business Research & Pilot Marketing Business Research Spot Surveys: Short Research Report Conducting meetings: Administering the meeting between 2 parties Business Matchmaking: Identifying right partners Due Diligence Pilot Marketing Identifying of Location: Macro Factors Identifying channel partners and brining them on board for test marketing Monitoring: Monitoring of the entire Pilot Marketing for a period of 3 to 6 months Gyan Research and Analytics

15 Industry Reports Investment Tracking Newsletters Reports Gyan Research and Analytics

16 Continued..... Preparing Industry Reports The reports are syndicated and customized according to the need of clients Partnered with several aggregators Industry Report Weekly tracking of investments taking place in India Tracking of investments are carried out industry wise Investment Tracking Weekly newsletters for various national & international trade bodies Nine sectors are being tracked every week Newsletters carry a brief about past weeks activity in that sector Newsletters Gyan Research and Analytics

17 Legal Identity Registered as : Private Limited Company Date of Incorporation : 16 th August 2010 Corporate Identity Number : U74130DL2010PTC Tax Deduction Account Number (TAN) : DELG12898E PAN Card Number : AADCG9281B Service Tax Number : AADCG9281BSD001 Gyan Research and Analytics

18 Contact Us THANK YOU Corporate Office: 303, Anupam Plaza, Plot no. 3, DDA Local Shopping Complex, Mayur Vihar, Phase 1 Delhi Phone: Regd. Office: 298-A, Pocket 2 Mayur Vihar Phase - 1 Delhi , INDIA Central Delivery Centre: BD-9, Sector - 1, Salt Lake City Kolkata , INDIA Phone: Gyan Research and Analytics