Building an ebook business Andrew and Daryl Grant

Agenda (morning) 1.Glossary of terms 2.Overview of the process 3.How to identify a potential market niche 4.How to analyse topics using a 6-step checklist 5.How to test for profitability using a survey site 6.How to set up a Google Adwords campaign 7.How to build the website

Agenda (afternoon) 1.How to write the sales letter 2.How to develop the product 3.How to monitor and fine tune 4.Where to from here?

Glossary of terms 1.Google Adwords 2.Pixelfast 3.Clickbank 4.Web-host, web-server 5.Survey site 6.Aweber 7.Rentacoder 8.Split testing 9.Dreamweaver and Frontpage

Our 6-step process 1.Identify a potential market niche 2.Test the niche to see if it will be profitable 3.Develop the product 4.Write the sales letter 5.Build the website, with a process to collect the money 6.Monitor and fine tune

Step 1 - Identify 20 potential niches

How to identify a potential market niche You want a niche with enough traffic, a hungry crowd, and low advertising costs Sources of ideas:  Hobbies  Other lists  Job  Clickbank  Problems  Pixelfast  Magazines  TV

Reduce 20 ideas down to 5 using the 6-step checklist

The 6-step checklist 1.How much does the client desperately want the product? 2.Is it an inch-wide, mile-deep niche? 3.Are enough people searching for the topic? 4.How many other Google ads are there? 5.How many other ebooks are there (and can you differentiate?) 6.How much free information is available?

How to build a survey site 1.Buy the domain name and set up the hosting 2.Buy aweber to collect feedback 3.Build the website, including Google conversion code and a process to collect feedback. 4.Set up a Google Adwords campaign, with key words and ads.

Survey site Dear friend. Thank you for reaching my site. Currently I am in the process of putting together this site about making handmade and stamped cards. I would really appreciate your feedback and ideas on what you would like to see on this site. In fact if you have any tips of your own that you’d like us to include please tell us about them. We'd of course acknowledge your contribution. What would you like to see on this site?

Analyse the survey site results

Write the sales letter

Website Build the website to meet Google’s new requirements

Get your ebook written

6 Ways to get your ebook written 1.Write it yourself 2.Get an expert to write it for you 3.Get a free-lance writer to write it for you 4.Interview an expert (or experts) and get the interview transcribed 5.Collate your past articles or newsletters 6.Get someone to interview you and get the interview transcribed (from eclass #9)

Monitor and fine-tune

Split test the sales letter Things to test (from eclass #16): Headline wording Headline formatting (colour, size, capitalisation) Testimonials Testimonial graphics - colour, size, position, photo "Hook" or "Story" wording Offer wording Offer - number and type of bonuses Guarantee wording Guarantee graphics - colour, size, position, seal graphic

Fine tune the Google Ad campaign Things to monitor: Number of clicks (aim for 500 clicks per day) Click through rate Cost per click (aim for 10c per click) Performance (ie conversion rate) of each keyword Performance (ie conversion rate) of search vs content (from eclasses #20-22)

What to do with a site that doesn’t make money Pause Google ads Increase the affiliate % and leave it on Clickbank Use SEO to get high on the free side of Google Look for sources of free publicity Give the ebook away for free and build a list JV with related sites

Next steps What to do after you’ve set up a successful site: Build another money-making ebook website on a different topic. Drive more traffic to your existing site using the "free traffic" strategies in eclass #23. Continue to increase the close rate of your existing site by making (and split testing) improvements to your sales letter. Set up a "back end" process to sell more product to people who have already bought your ebook. Set up an offline marketing system and sell the product in hard copy. (from eclass #24)

Next steps (continued) What to do after you’ve set up a successful site: Set up a monthly subscription process for people who have bought your ebook. Joint venture with people who have large databases of customers who would be interested in your ebook. Set up a viral marketing campaign to drive traffic to your site. Set up an "upsell" process whereby you sell a second product to customers at the point of ordering. Sell your money-making ebook website. (from eclass #24)

Thankyou