Alan Brinkley, AMERICAN HISTORY 13/e Chapter Twenty-two: “The New Era”

Introduction Introduction  Myth and Reality The New Economy The New Economy –Technology and Economic Growth  Sources of the Boom  Radio  Early Computers 2 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Charles Lindbergh (Library of Congress)

Chapter Twenty-two: “The New Era” The New Economy The New Economy –Economic Organization  Modern Administrative Systems  Trade Associations Sterret Operating Service. General Motors show in Washington Auditorium (Library of Congress) 3 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” The New Economy The New Economy –Labor in the New Era  “Welfare Capitalism”  Hard Times for Organized Labor 4 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” The New Economy The New Economy –Women and Minorities in the Work Force  “Pink-Collar” Jobs  A. Philip Randolph 5 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Indicator department, National Cash Register Company, Dayton, Ohio (Library of Congress)

Chapter Twenty-two: “The New Era” The New Economy The New Economy –The “American Plan”  Protecting the Open Shop –Agricultural Technology and the Plight of the Farmer  Mechanized Farming  “Parity”  McNary-Haugen Bill 6 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” Farm Tenancy, © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” The New Culture The New Culture –Consumerism  Growing Mass Consumption  Social Impact of the Automobile Northern Manufacturing Company Car (Library of Congress) 8 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” Breaking Down Rural Isolation: The Expansion of Travel Horizons in Oregon, Illinois 9 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” The New Culture The New Culture –Advertising  The Man Nobody Knows  Mass-Circulation Magazines 10 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Sand modeling, Atlantic City, N.J. (Library of Congress)

Chapter Twenty-two: “The New Era” The New Culture The New Culture –The Movies and Broadcasting  Hollywood –Modernist Religion  Harry Emerson Fosdick Princess Theatre (Library of Congress) 11 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” The New Culture The New Culture –Professional Women  Limited Opportunities for Women Woman in Red Cross nurse's uniform (Library of Congress) 12 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” The New Culture The New Culture –Changing Ideas of Motherhood  “Companionate Marriages”  Birth Control 13 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. A Companionate Marriage? (Royalty-Free / CORBIS)

Chapter Twenty-two: “The New Era” The New Culture The New Culture –The “Flapper”: Image and Reality A Stylized Flapper (The Palma Collection / Getty Images) 14 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” The New Culture The New Culture –Pressing for Women’s Rights  League of Women Voters  Sheppard-Towner Act 15 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” The New Culture The New Culture –Education and Youth  Youth Culture –The Decline of the “Self-Made Man”  Charles Lindbergh “The self made manager in business is nearly at the end of his road.” Century Magazine 16 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” The New Culture The New Culture –The Disenchanted  Lost Generation’s Critique  H.L. Mencken  Rejecting Success –The Harlem Renaissance  African-American Pride 17 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” A Conflict of Cultures A Conflict of Cultures –Prohibition  Failure of Prohibition  Alcohol and Organized Crime 18 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Anti-Saloon League at Washington, D.C., Dec. 8, 1921 (Library of Congress)

Chapter Twenty-two: “The New Era” A Conflict of Cultures A Conflict of Cultures –Nativism and the Klan  National Origins Act of 1924  The New Klan  Defending “Traditional Values”  David Stephenson 19 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Chapter Twenty-two: “The New Era” Total Immigration, © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Sources of Immigration,

Chapter Twenty-two: “The New Era” A Conflict of Cultures A Conflict of Cultures –Religious Fundamentalism  Scopes Monkey Trial –The Democrats’ Ordeal  Al Smith 21 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Election of 1928

Chapter Twenty-two: “The New Era” Republican Government Republican Government –Harding and Coolidge  Teapot Dome  Calvin Coolidge 22 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. President Harding with pet dog Laddie (Library of Congress)

Chapter Twenty-two: “The New Era” Republican Government Republican Government –Government and Business  Andrew Mellon  Hoover’s “Associationalism” Herbert Hoover (Library of Congress) 23 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

Interior of Rainbow Room in Hamilton Hotel III, Washington DC (Library of Congress) Patterns of Popular Culture: Dance Halls Chapter Twenty-two: “The New Era” 24 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.

America in the World: The Cinema Chapter Twenty-two: “The New Era” 25 © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved.