Launching the National Electoral Strategy Hillary Kane Coordinated Campaign Committee August 5, 2016

Overview  How we got here  Where we’re at  Where we’re going  How you can help

How we got here  GPUS Strategic Plan called for us to “Run and Elect More Candidates” (Goal 2)  Specified that the CCC, along with the Steering Committee and State Party leaders, develop an electoral strategy that would “build results over time, in increased vote totals and victories, on both the local/state levels and the Presidential level.”

How we got here  CCC began brainstorming strategies (7) in and narrowed down the field to three broad choices (February 2015)  Developed a survey that asked individuals to reflect on the three strategies (June 2015)  112 respondents drawing from local and state party leaders as well as candidates and others closely involved in electoral campaigns  Decision was made to adopt an “issues- based” strategy

How we got here  CCC developed a plan on what an issues-based strategy would look like when fully realized (Fall 2015)  Distinct campaign for each issue  Goal to drive traffic to candidate campaigns (volunteers, donors, media)  Support candidates with issue expertise  Attract candidates passionate about these issues

How we got here  CCC and state liaisons developed a process for selecting issues (January 2016)  Solicited feedback through “suggestion box” page on gp.org (Feb-March 2016)  Culled through suggestions, ranked them, combined where appropriate, announced selections (May 2016)

How we got here  Outlined activities of the issue campaigns and general goals  Ex. Increase number of people in GPUS nation  Ex. Increase media hits  Began developing websites (ongoing)  Talked with selected candidates, state liaisons  Launching via Twitter Chat today!

Where we’re at  Four websites in various stages of development  Water – ready for launch  Racial Justice – ready for launch  Peace – almost ready  Voting rights – needs more work

Where we’re at  Sites are connected with GPUS NationBuilder  All new contacts feed into GPUS Nation  Contacts are tagged with “NES”  Donations are to separate GSCC  Soft launch today with Twitter Chat for Water & Racial Justice  Attract more candidates to build up sites  Get Peace & Voting Rights launched

Where we’re going  2016  Baseline year  Develop basic architecture of websites  Develop rhythm of the whole campaign: social media posts, press releases, conference calls, direct s  Continue to improve websites and add other elements of strategy  Assess impact

Where we’re going  2017  Keep same issues  Attract candidates passionate about these issues as early as possible  Start earlier so we can do more

How you can help  Send us your candidates!  Volunteer to manage traffic for one of the issues  Curate/generate content for any of the issues  Be a state liaison for the CCC  Join the Twitter Chat during lunch