2016 Compensation Trends Steve Treder Senior Vice President Western Management Group
Why it matters Attracting, retaining, and motivating talent isn’t only about pay But it sure has a lot to do with pay Measuring labor markets is easier said than done
An important legality U.S. Salary Survey Safe Harbor Guidelines –Third party –Aggregate data –Historical data
Two Wine Industry surveys The WMG Wine Industry Comp. Survey –250+ jobs, 15 data elements The WBM/WMG Winery Survey –6 jobs, 2 data elements
Overview of survey results Multiple variables, multiple looks Most important statistic: sample size Transparency of data sources
Napa – Base and Bonus Pay Source WBM Wine Survey
Sonoma – Base and Bonus Pay Source WBM Wine Survey
Top Sales – Base vs. Geo Source WBM Wine Survey
Top Sales – Bonus vs. Geo Source WBM Wine Survey
Winemaker – Base & Bonus vs. Case Prod Napa Source WBM Wine Survey
Winemaker – Base & Bonus vs. Case Prod Sonoma
WMG Wine Industry Compensation Survey Title % change Winemaker 1104,14398, Winemaker 2129,230125, VP Sales251,403222, Tasting Room Manager66,48062, Vineyard Manager92,23491, Office Manager58,95057, Wine Club Manager65,84963, Source WMG Wine Industry Compensation Survey
WBM Wine Survey Title % change Winemaker VP Sales Tasting Room Manager Vineyard Manager Office Manager Wine Club Manager Source WBM Wine Survey
Winemaker – by Case Production and Year to Year Winemaker 1Winemaker 2 Winemaker 1 Winemaker 2 % change Wine 1 % change Wine 2 under 50k to to Source WMG Wine Industry Compensation Survey
Having “the talk” Remember those three fundamentals The value of proactivity Pay is important, but not all-important
For more information contact: Donna Bowman x228 Steve Treder x225
Top Sales – Base & Bonus Vs Case Prod Napa Source WBM Wine Survey
Office Mgr/Supv – Base & Bonus vs. Case Prod Napa Source WBM Wine Survey
Tasting Room Mgr – Base and Bonus vs. Case Prod Napa Source WBM Wine Survey
Wine Club Mgr – Base & Bonus vs Case Prod Napa Source WBM Wine Survey
Vineyard Mgr – Base & Bonus vs Case Prod Napa
Top Sales – Base and Bonus vs Case Prod Sonoma
Office Mgr/Supv – Base & Bonus vs Case Prod Sonoma
Tasting Room Mgr – Base & Bonus vs Case Prod Sonoma
Wine Club Mgr – Base & Bonus vs Case Prod Sonoma
Geographic Breakouts Average Base Pay by Geo WinemakerTop Sales Tasting Room Mgr Wine Club Mgr Vineyard Mgr Office Mgr Nationwide89,44176,19649,18047,20964,17860,672 Napa104,02690,07461,58457,19878,14270,276 Sonoma98,86887,58754,05653,01465,23962,605 California Other85,67577,01144,37046,38063,08859,438 Central Coast87,01972,08343,20442,88564,83660,928 Washington80,15580,67342,14544,90060,59861,094 Oregon88,72994,50042,65747, ,699 Northwest89,50882,03342,31143,03065,66756,019 Midwest65,00040,75042,35737, ,286 Northeast52,01344,23035, ,41348,075 Mid-Atlantic73,30846,50046,14343,03041,13846,815 Pacific93,67280,23251,48949,50470,42563,325 Source WBM Wine Survey
Region Descriptions Mid-Atlantic Region DC, DE, MD, NC, SC, VA, WV Mountain Region CO, MT, UT, WY Midwest Region IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, WI Non-Contiguous US Region AK, GU, HI, PR, US Northeast Region CT, MA, ME, NH, NJ, NY, PA, RI, VT Pacific Region CA NV Northwest Region ID, OR, WA Southeast Region AL, AR, FL, GA, LA, MS, TN Southwest Region AZ, NM, OK, TX