Becoming a Brand Ambassador for PCORnet Lindsay Singler, DCRI Jenny Cook, DCRI Julie Schulman, DCRI

Who We Are Lindsay Singler Associate Director, Trial and Project Engagement, the Duke Clinical Research Institute Julie Schulman Communications Project Lead, the Duke Clinical Research Institute Jennifer Cook Communications Strategy Specialist, the Duke Clinical Research Institute 2

What We Do Simply put, we communicate to external stakeholders – including the media – to raise the profile of the great work that PCORnet is doing to further PCORI’s mission to make research more people-centered and useful. Active engagement by our Brand Ambassadors helps us communicate through a variety of channels:  The media  Our website (pcornet.org)pcornet.org  Newsroom (news and blogs) ( (  Twitter  Vimeo (PCORI Vimeo Playlist)PCORI Vimeo Playlist 3

PCORnet is Opening for Business… As we prepare to open PCORnet’s “Front Door” for business, we need your help to: Tell the PCORnet story  Who we are  Why we’re here  How PCORnet can facilitate efficient, trustworthy clinical research Become a Brand Ambassador for PCORnet!  Present PCORnet work at conferences  Share your stories through PCORnet channels  Amplify our messages on social media  Educate your colleagues about what PCORnet has to offer

Tools to Help You be a Brand Ambassador PCORnet 15-Minute Talk  PCORnet Slide Deck template  Fact Sheets and Infographics  PCORnet - the National Patient-Centered Clinical Research Network PCORnet - the National Patient-Centered Clinical Research Network  PCORnet’s First Observational Studies: Obesity The PCORnet ADAPTABLE Aspirin Study PCORnet’s First Observational Studies: Obesity The PCORnet ADAPTABLE Aspirin Study Infographics  PCORnet Story Infographic PCORnet Story Infographic  Aspirin Study Infographic Aspirin Study Infographic Videos  PCORnet Vimeo Playlist PCORnet Vimeo Playlist News Items and Blogs  PCORnet Newsroom PCORnet Newsroom 5

Weekly Reminders! You can find these resources linked each week in the PCORnet Weekly Announcement Find us in the “PCORnet in the News” section Check out our latest news as well! 6

PCORnet 15-minute talk Core objective of the PCORnet 15-Minute Talk:  Engage PCORnet partners to communicate with “One Voice” about PCORnet to important stakeholders as well as potential collaborators, such as: Funders/sponsors of research Network constituents Patient/advocacy groups When to use the PCORnet 15-Minute Talk:  For use by PCORnet partners as you discuss and position PCORnet with important stakeholders  For use in internal presentations, as well as select external presentations with sponsors and potential research collaborators 7

PCORnet Infographic 8

PCORnet Digital Channels 9

PCORnet.org: How is the Website a Tool? Each week, users on the website view about 2,500 pages. We can definitively say that at least 1/3 of these web visits are from PCORnet target audiences who are accessing the site through a government, educational, or organizational Internet Service Provider (i.e..gov,.edu,.org, etc.). What does it mean?  It means that we have reach on the website and that people are coming there to learn about PCORnet and it’s members.  It means that if you have news to share, it’s worth contacting us because when it’s published, people are coming to read it.  And it means that a lot of those people are affiliated with organizations that may want to use PCORnet and/or collaborate with us. 10

Recent PCORnet.org Website Updates Highlights include:  Redesigned news section (called the Newsroom) Newsroom  Redesigned Events sectionEvents  Updated content on Network pages  Numerous back-end optimization updates to improve user experience 11 Please contact if you have updates you’d like to make in the future and/or to provide general site feedback or

How Can You Share Your Stories on the PCORnet.org website? 12 News and Blogs get promoted in our Newsroom, on the PCORnet.org Homepage, and via social media. Each week at the bottom of the Weekly Newsletter, in the footnote you can find this announcement with links to documents that can help you submit News and Blog post ideas to PCORnet.

What Makes News? 13 We rely upon our PPRN and CDRN partners to feed up good news and great work that showcase the impact you are making in transforming clinical research through your participation in PCORnet. What makes news?  Human interest – sharing compelling patient, caregiver or personal stories of your network’s involvement in PCORnet  Impact – achieving major milestones that demonstrate the impact of PCORnet i.e. “we said we were going to create the largest health database for research on obesity and we did!”  Timeliness – taking advantage of timely topics, news hooks or events, such as Heart Month, Rare Disease Day or Obesity Week  Novelty – showcasing something new or different about PCORnet and/or your network’s involvement What Makes News Presentation

PCORnet Guest Blog 101 One of the best ways to be a brand ambassador is telling your story on the PCORnet blog. A few key points: We encourage any PCORnet partner who has a good idea to propose a post. If the topic is accepted, you will work with the Communications team to write, finalize, and publish your post. Blog posts are typically words with an introduction and two or three major sections. 14 PCORnet Guest Blog 101 Guidelines

Where You Tweet, We Will Follow! 15 Impressions: Each month, the total number of times one of our tweets is seen by a reader is about 33,000 times. If you or your organization are on Twitter, be sure to Ask our social media specialist Patty McAdams to follow your handle.Patty McAdams Retweet our posts. Let us know if and when you would like us to tweet or retweet on your behalf.

Your Role Become a Brand Ambassador for PCORnet. Find opportunities to educate your network constituents about PCORnet, using the PCORnet 15-minute Talk and other communication tools. Feed up good news and great work so that we can highlight it on our communication channels. Let us know what other tools you need to be a Brand Ambassador for PCORnet.

Contact Us Please do reach out to Jennifer and Julie with any questions or ideas for improving PCORnet communications tools.  Jennifer can be reached at or (919) or (919)  Julie can be reached at or (919) or (919)