Chapter 10 Forms of entertainment Gladiators Plays in Greece Chinese operas Shakespeare’s plays African dance

Entertainment today  TV  Radio  Recorded music  Newspapers & magazines  Video games  films

Influencing entertainers  Jennifer Lopez – cosmetics/clothing  Cars used in movies  Arnold Schwarzenegger “I’ll be back”  Terry Bradshaw  Michael Jordan  Shaz  Fads: disco music craze, hip hop,

 List several entertainers popular now  List some fads popular now—dress, dance, etc.

Companies that export entertainment  Warner Brothers  Walt Disney  Universal  Virgin Records

Cores of film business  Universal, Disney, Paramount, MGM  These are oligopoly – business in which a few firms affect but do not control an industry  Independents: Lions Gate, Artisan, New Line Cinema  Disney bought Miramax, “Blair Witch Project” done by inde. company

Theme Parks  1550 – called pleasure gardens in Europe  Coney Island – 1800’s with ferris wheels, roller coasters  1910 – 2,000 parks in US  1950 – amusement parks evolved into what they are today  Cost of creating new ride? $50 mil

Types of rides  Thrill rides  Sea Life  Whale/animal shows  Water parks  Some have gross receipts totaling over $5.5 billion

TV ratings  Type of research that determines if a program stays on TV or is dropped  Nielsen Media Research  It surveys viewers,  Gathers electronic data  Ranks popularity of program  Whether advertising is reaching them

Affiliate  Independent broadcaster that contracts with larger national networks for programming  Like local radio will have news from channel 7

Prime time  Friends – high advertising prices  Super Bowl – most expensive  Small town – least expensive NICHE MARKETING Focuses on small target examples: women’s entertainment, ESPN – sports MTV - teens

Music industry – lost $ to file sharing & downloading  Radio – prime time is commute 6 -9 am  Music business risky – albums and songs that are released don’t make a profit  ASCAP American Society of Composers, Authors, and Publishers  BMI – Broadcast Music Inc  These two companies collect royalties and distribute them to artists

Live performances  Broadway – theater district  Local venues  Expand into tours and made into movies  Movies make successful plays  Awards – see p. 232

Computer games  First ones were pinball and shooting gallery  Ralph Baer made game models in 1951  1958 William Higinbotham made first video game – Tennis for two  1962 – Spacewar  Space Invaders – 1970’s  Pong – 1970’s  Nintendo’s Game Boy, Microsoft’s Xbox, Sony’s Playstation  Profit is over $7 billion annually

Other entertainment  Circus  Theme restaurants  Opera  Ballet  Dance companies

Assignment#1 – these terms, online quiz & assignment #2 due by end of class Friday  Do the online e-card drill and puzzle for these terms  do online quiz Entertainment marketing Media Fad Cross selling Leisure time Break even Oligopoly Affiliate Ratings Niche marketing Brick and mortar store Non profit organization

—6 slide powerpoint  Choose an amusement park  6 slide powerpoint— Location details-directions Hours, admission, ticket packages History of park Recent news items Careers/jobs Details about one attraction—2 slides—target audience What’s special about the website  What are the tabs at top or side Stores/restaurants Marketing—how is the park marketed