PRIMENJENA LINGVISTIKA I NASTAVA JEZIKA II 5 th class

Homework review

APPLIED INTERNET LINGUISTICS Introduction Search engine assistance Document classification E-commerce Online advertising The focus on ambiguity Forensic linguistics (practice)

Introduction Applied linguistics is the application of linguistic theories, models, methods, concepts, and research findings to the elucidation and solution of problems in fields where language plays a central role. The Internet is such a field, as it is totally dependent on language, whether written or spoken. The impact of images/advanced visual pattern-recognition techniques;

Search engine assistance With search engines, the requirement is to receive accurate, relevant, and up-to-date hits. Very often this requirement is not met; Task: Type apple (group 1) and then depression (group 2); the enquirer’s point of view vs. the website-owner’s point of view; the problem in polysemic character of the words;

Document classification In automatic document classification, the requirement is to find all files which deal with a specific topic or combination of topics. E.g. Bosnia and Herzegovina and New Mexico a semantic perspective is essential, with multi-word place names also raising issues of grammatical analysis and graphology.

E-commerce In e-commerce, the requirement is to enable users to obtain data quickly and accurately about specific products in online catalogues. E.g shampoo, David Crystal; The retail industry is keen to develop more customer- friendly methods of interrogating online databases, but finds it difficult to anticipate all the factors which impede good communication Why did the problem arise?

Online advertising In online advertising, there is a primary requirement to ensure that ads which appear on a website are relevant, focused, and sensitive to the content of a page. there are thousands of instances every day where this requirement is not met. Companies are naturally upset when their ad agency places their products on irrelevant pages or in embarrassing locations. It harms their image and loses them sales.

Comment on this examples: Advertising for a shot put alongside a story of a helicopter shot down in Iraq. Advertising for Trojan condoms alongside a review of the movie Troy. Advertising for a DIY garden bridge alongside a description of the card game. Advertising for a French TV company (Canal Plus) alongside a site about the Panama Canal.

Nastavak: Advertising kitchen knives alongside a news report about a stabbing. Advertising trips to a country alongside a news item reporting rebel fighting in that country. Advertising cheap airline flights alongside a news report of a plane crash. Advertising a film alongside a review which says the film is terrible. Advertising cheap gas alongside a site about tours of Auschwitz.

The focus on ambiguity the Internet situations do not take sufficiently into account the ambiguity inherent in the use of language. There are two ways of resolving ambiguity, grammatical and lexical, and both have potential for application. Task: Tape the word charge and comment on the first four hits you come across.

Comment on the provided examples: I ordered the troops to charge. I need to charge the battery. I’m going to charge him with an offence. The bank want to charge extra interest. We make a charge for delivery. They charge you for delivery. I have a charge card with me. charge – army, commander, order... charge – electricity, cable, battery... charge – crime, police, serious... charge – interest, cost, pay...

INTERNET APPLIED LINGUISTICS PRACTICE p

Homework Task 1: Choose one of these three fields of ambiguity in Applied Internet Linguistics, choose one word or a phrase and analyze as it is done in the textbook. Search engine assistance Document classification E-commerce Online advertising Task 2: Choose one of the aspects of Forensic Linguistics and describe it illustrating it with an example, as we did it in the class ( ),

TERMIN PONEDELJKOM VEŽBE Needs Analysis (Metode prikupljanja podataka i koraci u analizi potreba)