Helping Adults... Think Faster Focus Better Remember Your Library 1 A Demco and Evanced Solutions exclusive for public libraries

BrainHQ – Improving Mental Acuity Engage adults in new ways Provide a solution adults want Aligns with the library mission around education & life-long learning Create a pathway to improved health & well-being 2

Focusing our attention Making good decisions Thinking and reacting swiftly Recording and processing what we see & hear Tuning up our navigation skills Enhancing our self- confidence. Why is the brain getting so much attention? Our brains determine the quality of every instant of our lives. 3

Adults Matter – The Numbers % of the US population is age ,500 Americans turn 50 every day 53,364 Centenarians were counted in the 2010 Census 101,849,000 people in the US are age 50+

Our brain is at the prime of it’s life in our late 20’s to early 30’s 5

The rate of decline accelerates after age 50 6

Adults Say Brain Health Matters 7 Source: AARP Brain Health Research Study, September 2014

What if Your Library Could…. 8 38% fewer dangerous driving maneuvers Cut their at-fault crash risk by 48% Were less likely to experience the onset of or an increase in depressive symptoms 135% faster auditory processing of speech for people in their 60’s & 70’s to that of the average 30-something Impact safer driving Improve self-confidence Improve your memory equal to 10 years of age Posit Science has 100+ Published Research Studies Posit Science has 100+ Published Research Studies which inform these findings

Libraries are a go-to, trusted source of information with content on every area of a brain healthy lifestyle Regular exercise Healthy diet Mental stimulation Stress management Quality sleep Active social life Expand patron engagement through many formats of content and resources Electronic Resources / Information Collection Programs Services Technology Libraries provide access to all, and we all suffer from a decline in brain functioning as we age Adults Seniors Vets suffering from PTSD Scientists Lawyers Doctors / surgeons Manufacturing line workers Heavy-equipment operators Cancer patients Commercial vehicle operators Finance workers Teachers Police Impact the Health & Vitality of your Community With Your Library 9

What Librarians are Saying “Lots of excitement, which is great to see! We are definitely getting interest from patrons who aren't regular users or who haven't used their library cards in a long time” 10

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RAILS & Demco Partnership Annual subscription based on population served RAILS members get a 15% discount Promotional materials  Posters  Bookmarks  Table tents  Shelf talkers 12

13 BrainHQ helps adults Think Faster Focus Better Remember Your Library Kurt Zastrow, Account Executive phone: cell: