Trend Sights Analysis: Blurring Gender Boundaries Published: December 2016 Single User PDF: US$ 3450 Order this report by calling or Send an to with your contact details and questions if 1© ReportsnReports.com / Contact

Trend Sights Analysis: Blurring Gender Boundaries Synopsis Blurring Gender Boundaries addresses the new concepts that are defying conventional ideas and values related to the lifestyles associated with men and women. Many brands are investing in products that are challenging the standard consumption patterns of both genders. Summary Changing landscapes of gender conventions, many brands are adopting a gender-neutral approach in the way they conceive and promote products. This trend is a reflection of the cultural changes that have been defining the concept of what it means to be a man or a woman, as well as their roles in today's society. Blurring Gender Boundaries addresses the new concepts that are defying conventional ideas and values related to the role of products in gender identities. Key Findings 9 in 10 global consumers agree that men have an equal responsibility to women when it comes to shopping, cooking, and cleaning. Men are taking more responsibility for household duties, from cleaning to cooking. Brands should now take into consideration that men are potential shoppers in a sector that has traditionally been marketed mostly to female consumers. A number of global shoppers have a neutral opinion (neither agree nor disagree) when asked if they are likely to purchase products developed for their gender: 24% of women and 30% of men. Gender conventions no longer define identity and social roles for these consumers, who are now enthusiastic about experimenting with products that before were specifically conceived for one specific gender. Millennials are most interested in products customized to their gender, while this subject becomes less relevant for older consumers. Buy a Copy of 2 © ReportsnReports.com / / Call:

Trend Sights Analysis: Blurring Gender Boundaries Developed European countries reveal the most interest in genderless concepts (France ranks highest). Reasons To Buy Investigate the consumer behaviors driving the Blurring Gender Boundaries trend. Examine how interest in gender-blurred products varies by region. Discover how companies are reacting to the trend with their product portfolios. Companies Mentioned Johnnie Walker Mac Cosmetics Theophile Berthon Sephora Dawn Febreze Discount on this 3© ReportsnReports.com / / Call:

Trend Sights Analysis: Blurring Gender Boundaries Table of Contents- 1.Trend snapshot 2.What? 3.Why? 4.Who? 5.How? 6.What next? 7.Appendix Report sample 4© ReportsnReports.com / / Call:

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