MAKİ COMPANY By Johnny Razakarivony. overview  Creation: 2003  main activity: textile  speciality: Fashion, collection, prêt-à-porter, accessories.

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Presentation transcript:

MAKİ COMPANY By Johnny Razakarivony

overview  Creation: 2003  main activity: textile  speciality: Fashion, collection, prêt-à-porter, accessories.  Manufactured in Antananarivo,Madagascar

Where does the inspiration comes from?  they include the smallest primate in the world  All species are endemic to Madagascar

Characteristics of the products  we can find 2 main categories of product  Clothing(t.shirts)  accessories

Manufacturing processes Factory(100% cotton) Serigraphy(design..)

Catalogs

Targets customers Men collection Women collection Kids collections

Accessories In another term, also called attractive products

Pricing(skimming prices)  Prices depend on the kind of product, we can figure out them as follow:

How about the distribution?  Distribution channels Online distribution Maki company stores Use of cargo ship

company.com STOReSTORe STANdSTANd

Maki company stores

How about the promotion?  Sponsorship( Festival..)  discount  Media adverstising

Summary  İn 2015, Maki company have sold more than 250,000 articles over Madagascar and overseas, we can deduct that Malagasy products(from madagascar) can compete in the international market as well.  This following video summarises a traditional adverstising in terms of commercial communication