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© 2016 Global Market Insights, Inc. USA. All Rights Reserved  North America will witness significant growth in breakfast cereals market, U.S being pioneer in the field. Low calories diet, hectic lifestyle, public health concerns, increasing consumer demand for healthier cereal and diet related chronic disease, including cardiovascular disease are prevalent in the country. To overcome these factors, consumers are shifting to healthy diet plan thus rising growth.  Asia Pacific is the fastest growing breakfast cereals market, increase in population, rapid adoption of western lifestyle, growing retail infrastructure, extensive promotional and brand advertising are factors contributing in demand. Chinese cereal industry is growing with the eating habits of middle class consumers such as fondness for dairy products, often associated with cereal consumption. The product sales is growing over 13% a year.  Europe is major consumer of the cereals. Ease in preparation, high amount of sugar in the item for energy and convenience is driving demand for breakfast cereals market in the continent. Regional Analysis of Breakfast Cereals Market :

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Application Analysis of Breakfast Cereals Market :  Supply chain of breakfast cereals market begins from agricultural fields, grains are transported from framers to storage facility. It is then transported to cereal plant and grains are processed and mixed with other ingredients such as sugar, nuts and dried fruit. It is assembled and distributed to wholesalers, further the cereals are made available for the consumers in retail stores.  High raw material procurement cost has adversely affected production of the product. Basic ingredient used to produce cereal is palm oil. Increasing cost of oil will make it difficult to produce finish goods. Other challenges such as alternatives of the product including fruits, yogurt and eggs, high percentage of sugar, salt and saturated fats can lead to decline in its consumption.

© 2016 Global Market Insights, Inc. USA. All Rights Reserved  Key contributors of breakfast cereals market are general mills, Kellogg, Nestle, PepsiCo, Coca Cola Co., Attune foods, Bob’s Red Mill Natural Foods and Sanitarium Health. These players constitute over 50% of the total revenue. Brand loyalty, innovation and economies of scale are helping the companies to develop their core competencies. Initiatives are taken by major participants that includes strategic alliances and joint venture. Cereal Partner Worldwide is a partnership between General Mills and Nestle. The joint venture is to produce and sell ready to eat cereal. Kellogg acquired an Egypt based company Mass Food Group to expand its business in Africa and Egypt. Competitive Market Share of Breakfast Cereals Market :

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