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© 2016 Global Market Insights, Inc. USA. All Rights Reserved  Asia Pacific has major share in global brown rice market owing to presence of largest producers and consumers of grain as it is considered as a staple food in this region. India, Thailand, Bangladesh and Pakistan are major producers (approximately 90% of total production) and Thailand is world’s largest exporter.  North America has significant share in brown rice market with increase in obese population, rising income level and increasing health consciousness. Latin America has shown substantial growth with increase in farming and agricultural activities. Middle East and Africa has decent share with increase in import of product.. Regional Analysis of Brown Rice Market :

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Industry Analysis of Brown Rice Market :  Based on length, these can be classified into long grain, medium grain, and short grain. Long grain has higher share in brown rice market with their growing use in social gatherings and various dishes including pilaf and stir fry as after getting cooked these become firm, fluffy and remain separate. These require more cooking time as compared to others. Medium grain is sweeter and tender along with nutty flavour after cooking. These are mainly used for soups and salads. Short is sweetest and have denser and chewier texture as compared to others. These are basically used in puddings and deserts including risotto and tiramisu. Medium grains require shortest cooking duration.  On the basis of type, brown rice market is segmented into sweet and basmati. Basmati comprises of long grain, whereas sweet type consists of medium and short grain. Sweet type also known as sticky has higher starch content. These are mostly consumed in Asian countries. Basmati has more application owing to applications of long grains but are costlier than others.

© 2016 Global Market Insights, Inc. USA. All Rights Reserved  Major players of brown rice market include Asia Golden, T.K. Mills, Shiva Shellac & Chemicals, Daawat, Amira Nature Foods. Other prominent players incldue Riviana Foods, Chandrika Group, Ebro Foods, Sun Food and Agistin Biotech. Competitive Market Share of Brown Rice Market :

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