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© 2016 Global Market Insights, Inc. USA. All Rights Reserved  North America has the highest share in the location of things market owing to the technological advancements, wide adoption of new technology, the presence of tech savvy entities, and developed IT infrastructure.  Furthermore, North America is the home for a large number of domestic vendors, augmenting the location of things market growth.  Asia Pacific is anticipated to grow over the forecast time span due to its growing population and improvement in technology. Countries, such as Singapore and Hong Kong, are major contributors to the growth of the location of things market in this region. Regional Analysis of Location of Things Market:

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Application Analysis of Location of Things Market:  Application segment of the location of things market includes mapping and navigation, IoT asset management,IoT location intelligence, location-based customer engagement, and location- based social media monitoring. Mapping and navigation contribute a major share in the location of things market. This technology is used to examine the image generated or the data acquired. Mapping and navigation using smart phones are very important in everyday life. Wi-Fi is also used increasingly for mapping and navigation for indoor places, where GPS services do not work efficiently. The integration of GIS and mapping technology enables enterprises to control the data flow and assists in the workforce management.  Location of things market on the basis of vertical is segmented on the basis of defense, government organizations, healthcare, manufacturing, retail, media and entertainment, BFSI, and transport. Of them, the retail segment is anticipated to grow rapidly through the forecast time span owing to the integration of location-based technology with retail to augment product distribution, provide real-time offers to customers, enhance cross-sell opportunities, combat operational costs, and improve the customer engagement.

© 2016 Global Market Insights, Inc. USA. All Rights Reserved  Prominent companies operating in the location of things market include IBM Corporation, Bosch Software Innovations, ESRI, Pitney Bowes, Microsoft Corporation, Qualcomm Technologies, Wireless Logic, Google, and Tibco Software. New players are looking for opportunities to enter into the market, which further boosts the competition faced in the location of things market.  Moreover, key players are constantly engaged in the R&D to develop new products to fulfill the requirements of their customers and retain their customer base. Competitive Market Share of Location of Things Market:

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