Bringing Rotary To Life: Using Social Media for Impact

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Presentation transcript:

Bringing Rotary To Life: Using Social Media for Impact Maureen “Mo” De Nieva – Former Interactor, Rotaractor, Rotarian

Roadmap Social Media 101 What Can Social Media Do For You? Public Image + Social Media = Brand The Anatomy of a Facebook Status Q&A

Social Media 101 (2:18 minutes) Let’s get to know each other a little better: https://www.youtube.com/watch?v=kA1oTdETL_I

What Can Social Media Do for You? Social media is a great way to share YOUR #RotaryStory! Get message out to hundreds of people for free Allows you to engage with audience where they are (1:28 minutes) https://vimeo.com/67222356

Select Your Tools Where is your audience? Where will you be? Don’t feel like you need to be everywhere! Be good at what you do.

Public Image + Social Media = Brand 40+ clubs in District 5150 What makes your club different? Members are ALL Rotary brand ambassadors Sunshine news sells!

Engage Other Clubs Let other clubs know how they can help Encourage them to like, share, RT posts Co-host events or service projects for deeper impact and higher visibility

Share Your #RotaryStory

Source: Marin Communications Forum

Connect with District 5150! Website: http://rotary5150.org/ Facebook: https://www.facebook.com/RotaryDistrict5150/ LinkedIn: https://www.linkedin.com/groups/7024500 FREE RESOURCES!!! Rotary website: Learning & Resources / Public Relations Tabs Zone Website: section about social media YouTube: Paul Wilson – PRWilson Media – dude from the video FB – Rotarians on Social Networks Fellowships Marin Communications Forum IN CONCLUSION: Technology is changing how people communicate In The Past: Rotary Talks, Everyone Listens Today: Everyone Talks, Rotary Listens We FIND, FOLLOW, LISTEN TO, LEARN FROM, ENGAGE members The future of social media is in our hands. Who’s ready? TAKE A SELFIE WITH THE CLASS!

Stay Connected! www.Rotary.org http://www.zone2526.org/ YouTube: Paul Wilson – video tutorials FREE RESOURCES!!! Rotary website: Learning & Resources / Public Relations Tabs Zone Website: section about social media YouTube: Paul Wilson – PRWilson Media FB – Rotarians on Social Networks Fellowships IN CONCLUSION: Technology is changing how people communicate In The Past: Rotary Talks, Everyone Listens Today: Everyone Talks, Rotary Listens We FIND, FOLLOW, LISTEN TO, LEARN FROM, ENGAGE members The future of social media is in our hands. Who’s ready?