Partner Toolbox Data & AI

Partner Toolbox Get Started with Microsoft Technical Readiness Partner Opportunity Become a Microsoft Partner Practice Development Technical Readiness Technical Readiness Guide Technical Programs This document provides a summary of and links to all guidance and resources that will help partners get started, build, sell and market Microsoft Data & AI solutions. Data & AI specializations covered in this guide include: Data Platform Modernization Migration to SQL Server/Azure Data Warehousing & Big Data Business Analytics & AI Modern Business Intelligence Internet of Things Incentives & Offers Partner & Customer Sales & Marketing Sales Readiness Sales Tools Marketing Resources Get Showcased Partner Directory Solution Showcase Success Stories Support Partner Support All of the resources listed in this guide can be found on the Cloud and Enterprise Partner Resources portal.

Get Started with Microsoft Partner Opportunity Become a Microsoft Partner Practice Development

Partner Opportunity Read the Partner Opportunity Playbooks Learn about Microsoft’s Data & AI solutions and your business opportunities as a Microsoft partner. The below linked playbooks include: Partner opportunity & benefits Partner programs Partner resources How to get started Practice overview Market opportunity Microsoft solutions Success stories Data Platform Modernization Migration to SQL Server/Azure Data Warehousing + Big Data Business Analytics & AI Modern Business Intelligence Internet of Things Read the Partner Opportunity Playbooks

Become a Microsoft Partner Join the Microsoft Partner Network Become an official Microsoft partner. Partnering with Microsoft can help you expand your business, engage customers, and earn more money. Discover the benefits. Manage your Microsoft profile Become a Microsoft partner and create a marketing profile to showcase your business to customers who are looking for your unique solutions and expertise to address their needs. Become a Digital Partner of Record Get recognized for your cloud performance and get credit for driving customer cloud consumption. DPOR automates how partners are attached as the Partner of Record for the subscriptions you are actively managing. Become a Cloud Solution Provider Join our Cloud Solution Provider (CSP) program and provide your customers with products and services such as Microsoft Azure, Microsoft Dynamics, Microsoft Office 365, Enterprise Mobility Suite, and Windows.

Practice Development Read the Practice Development Playbook The Partner Practice Development Playbook for Data & AI is intended for Microsoft partner business and technical leadership that are adding a new practice to their business focused on data, analytics, AI and IoT. Read the Practice Development Playbook For business leaders, this comprehensive Playbook provides valuable guidance on how to drive revenue opportunities, strategies for marketing, selling and lead capture and build deep customer engagement through managed services. For the technical leader, this Playbook provides guidance on the technical skills partner teams will need, resources that will accelerate learning and explains key opportunities for technical delivery that will help you get started and grow your practice.

Technical Readiness Technical Readiness Guide Technical Support Programs

Technical Readiness Access technical training & reference materials Visit the C+E Partner Resources portal for technical training and resources that will help you and your staff build, deploy and support Microsoft Data & AI solutions. Microsoft competencies and certifications In person and on demand technical training Technical reference materials Technical support resources Data Platform & Modernization Business Analytics Internet of Things (IoT) Access technical training & reference materials

Technical Support Programs The following programs will help you build and optimize your Microsoft Data & AI solutions. Limited Product Previews Sign up for limited previews of our new Azure Database Migration Service and new Azure SQL Database – Managed Instance. Apply at aka.ms/migrating SQL Server 2017 Early Adoption Program (EAP) Provide feedback directly to the SQL Server engineering team. Get full production support from. Deploy SQL Server 2017 in production prior to general availability later. Apply at aka.ms/eapsignup Jumpstart Programs Connect with the Microsoft’s engineering experts on managed OSS DBaaS & Cosmos DB in Azure. Get visibility into roadmaps and early access to preview features. Apply at aka.ms/cosmos-db Apply at aka.ms/azureossdbaas Cloud SureStep A self-service, guided partner enablement journey for all partner specializations to discover, build and grow cloud-enabled practices and cloud-based applications. Get started with Cloud SureStep Commercial Software Engineering (CSE) Engagement SIs and ISVs with projects with specific IoT and Data/AI use cases can qualify to receive special 1:1 coding Hackfests and solution design support from the Commercial Software Engineering team (CSE). Contact your local CSE PM to submit your request to participate. Check out past case studies. Microsoft IoT Central Advisors Program Provide feedback to the Microsoft IoT Central engineering team and get answers to technical questions. Email IoTCentral-Advisors@Microsoft.com All programs & resources can also be found on the Cloud & Enterprise Partner Resources Portal: Data Platform Modernization Business Analytics Internet of Things (IoT)

Sales and Marketing Sales Readiness Sales Tools Marketing Resources

Sales Readiness Access sales training & guidance Visit the C+E Partner Resources portal for resources that will help you and your staff understand the value and benefits of Microsoft Data & AI solutions, effectively engage customers and make the sale. In person and on demand sales training Sales guidance Sales readiness resources Data Platform & Modernization Business Analytics Internet of Things (IoT) Access sales training & guidance

Sales Tools Access sales tools For sales tools and resources that will help you engage customers and sell Microsoft Data & AI solutions, visit the Cloud & Enterprise Partner Resources Portal. Available sales tools include: Datasheets Whitepapers Analyst reports Pricing & Licensing Customer pitch decks Assessment tools Demos Success stories Data Platform Modernization Business Analytics Internet of Things (IoT) Access sales tools

Marketing Resources Access marketing resources Go to market faster, reach the right customers, and grow your profits with Microsoft’s customizable sales and marketing materials for Data & AI solutions. Resources include: Marketing guidance Campaign assets Marketing support services Data Platform Modernization Business Analytics Internet of Things (IoT) Access marketing resources

Offers & Incentives Partner & Customer Offers

Offers & Incentives Learn about partner offers and incentives and to customer offers that will help you accelerate your Data & AI business. Microsoft Partner Incentives Overview Microsoft Partner Network members can access Partner Incentives that are designed to reward partners for engaging with our shared customers across customer segments and Microsoft’s products and services portfolio. Learn more Azure IoT QuickStarts Access free delivery content and guidance to host your own IoT customer workshop. Contact your local partner representative to see if your workshop qualifies for JumpStart funding. Learn more Digital Partner of Record (DPOR) With DPOR and new Partner Association methods, multiple partners can be recognized for the value they add to customers’ cloud subscriptions, and everyone benefits.. Learn more Azure Certified for IoT Device program Certify your IoT device or starter kit and reap benefits such as marketing content, PR amplification and logo usage rights Learn more Azure Internal Use Rights (IUR) Boost your sales and services revenue and be more productive. Use the latest Microsoft technologies to run your business and train your staff. See how to unlock your IUR benefits as a Microsoft Action Pack or Competency Partner. Unlock your IUR Premium Assurance Benefits Keep your mission critical applications and legacy systems running longer. Extend support when you purchase SQL Server Premium Assurance. Buy early to benefit from maximum cost savings. Learn more All programs & resources can also be found on the Cloud & Enterprise Partner Resources Portal: Data Platform Modernization Business Analytics Internet of Things (IoT)

Get Showcased Partner Directory Solution Showcase Success Stories

Microsoft Partner Directories As a value Microsoft partner, you have the opportunity to list and promote your company in Microsoft’s Solution Provider directory that reaches potential customers worldwide. Data & AI Solution Provider directory is coming soon. Today, partners should: Become a member of the Microsoft Partner Network Create a marketing profile. Your marketing profile will be used to represent your company in the future Microsoft Solution Provider directory. Make sure you add tags for the Data & AI products, services, industries, and unique skills that distinguish your company. Create your marketing profile

Solutions Showcase Learn how to showcase your solution In addition to getting listed on Microsoft’s partner directories, you have the opportunity showcase your Analytics and AI solutions on Microsoft AppSource​ site. Learn how to showcase your solution

Success Stories Nominate a success story for publication Do you have a compelling customer success story to share? Submit your story for potential publication and promotion by Microsoft and gain worldwide visibility. See Microsoft’s Customer Stories site and Cloud and Enterprise Partner Success Stories for examples. Review the requirements and submit your story Nominate a success story for publication

Partner Support

Partner Support Access partner support resources Microsoft is here to support you with service options and online forums and resources to help you throughout your partner journey. Visit the Cloud & Enterprise Partner Resources portal for support resources. Data Platform & Modernization Business Analytics Internet of Things (IoT) Access partner support resources