Transactional Emails In-house Solutions Vs. Professionally Managed Emailing Services

Speaker Sabir Shaikh Associate Vice President (Product Marketing - Falconide) A senior business leader and a strategic thinker, Sabir has over two decades of progressive experience in steering sales & marketing operations of multiple products. He heads Product Marketing for Netcore's Transactional Emailing Business. Answering problem statements and challenges of enterprises is his keen interest area. His expertise lies in conceptualising and deploying strategic solutions with a futuristic approach. @baishhh

Things To Remember Tweet Question Slides & Recording Use below hashtags and handle to tweet during the webinar @NetcoreSolution #NetcoreWebinar #falconide #transactionalEmail Please use the chat window to ask questions during the webinar You will get an email with slides and recording post webinar

What Transactional Emails are? Any message that is sent to an individual in response to a specific action / event / time. These are emails that are created and sent using an application – based on a pre defined templates for respective occasion. Account Registration (Welcome email) Monetary Transaction notification Password Reset Order Confirmation Cart Abandonment / In stock / We Missed you Missed call Notification Birthday / Anniversary Shipping details Invoice or Itinerary details

Why They Are Important? Expected Critical Your first impression Must send & Must Deliver Happy Connects OR Lost Customer (ROI)

…And these are the most valuable for your business! Transactional/ Triggered emails have 8x open rate as compared to traditional promotional emails. They also generate 6x more revenues as compared to batch & blast. Not only higher open rates, but also a decent reading time. Users consider them important as they’re sent basis user action or request. High deliverability and scalability with an additional opportunity to engage users with more information, cross selling and up selling. copyright 2017. Netcore Solutions

WRONG Right? All Transactional Emails Reach The Inbox. About 25% of transactional emails do not reach customer inboxes

Professionally Managed In-house Professionally Managed Transactional Emails

In-house Vs. Professionally ESPs Essentials Inbox placement Infrastructure Data Security Scalability Resource & Cost Performance Tracking In-house Challenge Limited Good Mandatory & Expensive Outsource Core function - Delivering the emails to the inbox Dedicated IPs & Redundant infrastructure Certified global datacenters Infrastructure scaling as email volumes grow Cost effective, high level data integrations capability, no resource burden Technical capability + Detailed reporting + Experts Consulting

Reputation – Are You Able To Track? Reputation is a combination of… Engagement levels? Abuse complains? Unsubscribes? How ISPs rate you? What’s your overall score? Is there anything that you could do to Save / build / Retain your reputation?

Inbox Placement - What’s Your Percentage? 99% OR Less? Guaranteed? Inbox placement is a result of multiple factors.. Good reputed IPS Envelope Reputation Domain reputation Content Engagement IP reputation monitoring & scoring Only plus 90 score ips are assigned to ensure optimum delivery. Dedicated pool of ips are used to build reputation. Dedicated setups including envelopes are created to create and retain individual reputation Dedicated envelopes are recommended and followed for all clients to ensure individual reputation building at an ISP level. Support and recommend the highest level of Email authentication. (SPF, DKIM & DMARC) ISP feedback loops are used to record abuse. Gmail Postmaster tool is used for Reputation monitoring. In case of domain OR IP blacklisting ,we’re able to track and diagnose the same within 2 hours. INBOX

Delivery Speed – If It Matters? Deliver in less than 10 seconds? How many emails? Size? Application Server Location Matters? What’s Latency? Can latencies be worked out? Do experts help? In Falconide we deliver at the same Speed at which our servers accept emails. Our Current Acceptance capacity is 1000 Emails per sec, 3.6 million Emails per hour ( with each message size of 25kb). This can be extended to 10 million messages per hour with message size of 10Kb (normally 95% of transactional messages are of this size). Before assigning API connectivity we also gauge the message size, where the application servers of our clients are located ( so that network latency can be minimized) Based on the network latency & message size the above mentioned figures can change dramatically ( In case of significant latencies being observed, we could place a separate server to the nearest location of Client’s Application Servers).

Watch Your IPs – Do You? What’s IP Scoring? Who does that? Do scores Impact your Inboxing? How Experts help? IP reputation monitoring & scoring Only plus 90 score ips are assigned to ensure optimum delivery. Dedicated pool of ips are used to build reputation. Dedicated setups including envelopes are created to create and retain individual reputation Dedicated envelopes are recommended and followed for all clients to ensure individual reputation building at an ISP level. Support and recommend the highest level of Email authentication. (SPF, DKIM & DMARC) ISP feedback loops are used to record abuse. Gmail Postmaster tool is used for Reputation monitoring. In case of domain OR IP blacklisting ,we’re able to track and diagnose the same within 2 hours.

Reports – Do You Get Them All? Do reports matter? How much you should know & why? What experts do? What are the popular methods? Fetch reports without logging into Falconide panel: HTTP via Call back URL FTP via download area Email via a downloadable link Configuration is possible within 6 hours of request. Custom reports also possible basis request and are deployed within a day. Post call job id is assigned. In call the preferred area to collect reports can be given. This could be FTP /SFTP / Email. OR Later another call can be made and basis report being ready it can be directly downloaded.

Automated Reports – Required Or Not? WEBHOOKS? The Real Time HERO. What experts do? How it helps businesses? WEBHOOKS - Get real-time notifications basis occurrence of the activity/event to your specified URLs (drop, open, bounce, spam, unsubscribe etc.) Helps plan subsequent actions immediately. Auto retry mechanism. Five times retry is done in event of failure of delivery of report. Failures happen in case of unavailable servers or network failure.

Email Triggers – To The Next Level Do you TAG your Emails? Use Case? What experts do? How it helps businesses? TAGGING- Add application’s own transaction ID to each API call. Used to correlate Falconide’s reports as this transaction ID will be added to the reporting API OR Webhooks call. How the Functionality Works ? Pass following parameters in XAPI Headers Define Transactional ID. Subject Line One needs to segregate at his end post downloading the reports. Field will be added to the report though. One could also Tag the email. In case of tagging the segregated reports will be provided by us.

KEY TAKEAWAYS Knowing your reputation is essential to maintain it. Not all transactional emails lands in inbox. Bounce & unsubscribe management is the key to deliver mails into inbox. IPs will play a big role in Inboxing, let an expert handle them. Tracking will bring useful insights which eventually will transform into revenue. Automation & real time action is the key to success.

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