Building an Effective Web Presence Website Informational Attractive Responsive E-commerce Marketing & Analytics Pay-per-click advertising Google/search engines  Facebook/social media Social Media Facebook Twitter Pinterest, etc.

It’s okay to start small…

Facebook Twitter  A solid presence on social media is important. Start with Facebook. Pinterest, Twitter, Instagram and other sites like YouTube are also good online tools to help develop your brand. Include information: Phone number Address/Hours Email Website URL Invite people to “like” your page. Facebook Twitter 

What to post: Facebook Options 1/5 your business 2/5 horticulture industry 2/5 brain candy Facebook Options Use as your website: Create a Facebook page, then purchase a domain name and direct it to your Facebook page. Or, use Facebook in addition to your website to enhance your online presence. https://www.facebook.com/Goode-Greenhouses-Inc-297327616963665/ commercial https://www.facebook.com/monroviaplants/?ref=sgm both

Paid ad or boost on Facebook Online Advertising Facebook Pay-per-click advertising Promote your website, page, etc. Boosts Newsfeed ads Right column ads Instagram Audience Network You can also advertise on Twitter and YouTube. Sponsored Ads Paid ad or boost on Facebook

DMACC Horticulture Ad Example! Online Advertising Facebook Pay-per-click advertising Promote your website, page, etc. Boosts Newsfeed ads Right column ads Instagram Audience Network You can also advertise on Twitter and YouTube. DMACC Horticulture Ad Example! https://www.facebook.com/DMACCBears/?ref=hl

What is a domain name?

These are all domain names. URLs… What is a domain name? www.dmacc.edu www.google.com www.bobsflowers.net These are all domain names. URLs…

Your domain name can direct customers to a website or a Facebook page. networksolutions.com Your domain name can direct customers to a website or a Facebook page. heartland-webhosting.com

Don’t confuse domain name and web hosting. networksolutions.com Don’t confuse domain name and web hosting. heartland-webhosting.com

Creating your Website Web development sites help with site creation and e-commerce. Sites are around $5 a month. E-commerce sites are around $26 a month. WordPress.com Squarespace.com Wix.com

Website Design “Good” vs. “Bad” What makes a good site? Register of Deeds Association http://www.wrdaonline.org/ 30th Rudgewick Country Show http://www.rudgwicksteamshow.co.uk/ Website Design “Good” vs. “Bad” What makes a good site? “Man from Mars” Mobile-friendly Clean Copy from the best Include information! Phone Address/hours Email J.R. Simplot http://www.simplot.com/ Responsive KAT Nurseries http://www.katnurseries.com/

FREE Google Tools What you need: Google offers free analytics to help gauge the effectiveness of your web pages and online advertising. What you need: Free Gmail account Ability to place code that Google generates Reports showing web traffic can be customized to fit your needs. Real-Time reporting shows page views as they are happening.

FREE Google Tools Also be sure to customize your listing on Google and Google Maps.

How remarketing campaigns work. Online Advertising Google: Pay-per-click advertising Remarketing campaigns Paid ads on Google How remarketing campaigns work.

Questions? To recap: Make a Facebook page for your business. Buy a domain name and link it to your Facebook page. Create a website. Advertise on social media. Advertise with Google and utilize analytics. Email me at eelee1@dmacc.edu if you have future questions.