NHTV ACADEMIC PRE- MASTER SBM presentation by PROGRAM MANAGER Laurent Snoeckx E-mail Snoeckx.l@nhtv.nl 1

INTERESTED IN BUSINESS RELATED STUDIES ON THE LEVEL MASTER OF SCIENCES AT AN ACADEMIC UNIVERSITY? GO FOR THE PRE-MASTER GRADUATION TRACK AT NHTV STRATEGIC BUSINESS MANAGEMENT AND MARKETING

Graduation track in YEAR 4 1 YEAR = 75 ECTS scientific program in year 4 TOP UP = academic pre- master status BRIDGING THE GAP BETWEEN A PROFESSIONAL BACHELOR LEVEL AND AN ACADEMIC MASTER LEVEL GRANTING DIRECT ACCESS TO MASTER OF SCIENCE in Business related studies

For whom? ALL GRADUATION STUDENTS WITH 180 ECTS OBTAINED – NO FAILS Short track students all NHTV academies (ILM,TM,ITMC,HM,FM, SLM, M&EM) and Scaldis Academy HZ University English External students to NHTV: special conditions (ask for them via mail to snoeckx.l@nhtv.nl)

For whom? SBM STUDENT PROFILE: INTELLECTUAL CHALLENGE BUSINESS ORIENTED CURIOUS - INVESTIGATING TOP OF OUR STUDENTS AMBITIOUS INTERCULTURAL OPEN AND LEARNING

TWO DEGREES – TWO AWARDS (diploma) Professional bachelor degree and diploma in the major of your academy (fourth year specialisation = Academic Premaster SBM) 2. Academic Premaster Degree and Award: NHTV Pre-Master Certificate GRANTING DIRECT ACCESS TO MASTER of SCIENCES PROGRAMS at several academic universities.

ACCESS TO MASTER of SCIENCE PROGRAMMES University Faculty Master programme Vrije Universiteit Economics social and MSc in Management(Eng) Brussel (VUB) and political sciences MSc Bedrijfsvoering (NL) Maastricht (UM) Economics & Business MSc International Bus. Administration MSc Strategy & Innovation Mu School of Business MSc Strategic Marketing and Economic MSc Organization, change, Consultancy Manag. MSc Learning (HRM) MSc Supply Chain Ma DOUBLE DEGREE SBE+QUT QUEENSLAND MSc Int. Business + MSc Marketing or Integrated or Marketing communications SBE + NOVA - LISBOA

MSc programmes Nyenrode MSc in Management University Faculty Master programme Nyenrode MSc in Management tracks: General Management Marketing Management International Business Financial Management Amsterdam (UvA) Economie en MSC Business Studies Bedrijfskunde tracks: Marketing & strategy Leadership & organisation Entrepreneurship & innovation Creative Industries International management

Msc programma’s University of Twente Management & Bestuur MSc Business Administration Tracks: Service Management Human Resource Management International Management Tilburg (UVT) Social Sciences MSc of Leisure Studies MSc Human Resource Man (extra premaster of 24 ects) Several more ( Wageningen, Warwick etc.)

WHAT’S IN A NAME? Professional Master vs Master of Sciences Sector related Specific field scope ex. Media industry, Tourism, Offered at an University of Applied Science Title: Master at every university HBO of professional Master All sectors General scope Business ex. Strategic marketing or management Offered at an Scientific University Tittle: Master of Science Legally protected Academic Premaster mandatory

NHTV Academic Premaster is embedded in your prof NHTV Academic Premaster is embedded in your prof. bachelor TWO MAIN BENEFITS 1. Gain one year in your academic educational program to a Master of Science

2. Study finance The Dutch government won’t allow pre-masters students to receive study finance. Students registered in a bachelor program can receive study finance! NHTV Academic Premaster is embedded in your bachelor program 12

Scientific premaster focus EMPHASIS ON BRIDING THE GAP IN YOUR COMPETENCIES SKILLS: SCIENTIFIC RESEARCH skills for business applied research (graduation project) skills in academic reading analysing and writing KNOWLEDGE : theoretical discussion in courses, coursework and research project ATTITUDE towards critical and intellectual leadership and professional business performances 18

5 MODULES = 42 ects SBM 1: STATISTICS/ RESEARCH METHODS (12 ects) SBM 2 :SOCIOLOGICAL APPROACH CONSUMER BEHAVIOR (4 ects) SBM 3: BUSINESS ADMINISTRATION Management, Finance, HRM ( 9 ects) SBM 4: GLOBAL STRATEGIC MARKETING (12 ects) Marketing communication, CRM, E- business, Branding SBM 5: RESEARCH PRACTICA REPORTS (5 ects)

GRADUATION: Scientific Research project: 33 ECTS Business applied: practical recommendations based on scientific research: For a company in a sector of your choice: sports, event market, tourism, hospitality, transports, media industry. vitality or … telecommunications, banking etc. Scientific research meeting academic standards Intensive research coaching:research practica personal tutor and supervision, intervisions etc 14 weeks fieldwork: here or abroad thesis or dissertation writing and defense

EXAMPLES RESEARCH What is the role of teambuilding in a change process of a company? How can the use of e-commerce or social media increase competitors advantage on the media market? How will quality service management influence customer satisfaction in the …. Business? Efficiency of marketing actions? Etc.  there is research topic list available VISIT: WWW.NHTV.NL/sbm  RESEARCH  ABSTRACTS

Year planning START: week 35 = 1 week earlier than the normal programs at NHTV 3 x 10 weeks NHTV: modules and research coaching Term 1: lectures and get started in the research project, academic skills Term 2: lectures and appraisal of research topic in the business context of the company Term 3: lectures and Research project  research proposaL and operational research plan 14 weeks fieldwork and thesis writing here or abroad: starting in March Dissertation oral defense first week July

Unique Selling Points of this premaster program Direct ACCESS into a Master of Science title Two degrees in one year  you gain one year  study finance still possible At NHTV: small community and personal coaching you are not a number!  small group of super motivated students High qualified Scientific Universities as a partner Ex.: Free Brussels = centre of European institutions  networking and employment option afterwards  Nyenrodian network!  Amsterdam Business School!

Strengths the NHTV Academic pre-master SBM: Heavy content means intellectual challenge for students and lecturers 2. Individual support, research practica and tutorials to reach the academic standards reguired at the university 3. Broad scope = broad options on a job 4. Access to strategic leadership functions in a sector of choice: (Tourism? Leisure? Fashion? Media? Vitality? Telecommunication? Banking?) 5. International classroom and networking

ADMISSION SELECTION PROCEDURE: numerus clausus 45 students MOTIVATION LETTER , CV WITH PHOTO and RESULT LIST: 180 ECTS – NO FAILS To be sent to: Snoeckx.l@nhtv.nl: INTAKE INTERVIEW: Laurent Snoeckx, room N2.415 (or N2.424) ENROLLMENT COSTS NHTV STUDENTS: - NHTV regular statutory fee - M&EM students: M&EM fee - 175 EURO EXTRA COSTS (Profiles XT test – performance indicator test) BACHELOR STUDENTS EXTERNAL TO NHTV:  NHTV institution fee

E-mail Snoeckx.l@nhtv.nl THANK YOU FOR YOUR ATTENTION GRAB YOUR FUTURE NOW!!! www.nhtv.nl/sbm Laurent Snoeckx E-mail Snoeckx.l@nhtv.nl