Why Use Social Media?

Social Media Can be a Powerful Tool if You Know How to Use it...

Social Media Connects People

How do we do it? PREPARE before internet ENGAGE MEASURE

Social Media Primary Benefits For Rotary Clubs Let’s take a closer look at the primary benefits of how we can start seeing the benefits of social media. PAID EARNED OWNED Internet Advertising PPC - Search Marketing Mobile Advertising Sponsorships Paid Applications Social Media Word of Mouth User Forums News, PR, Announcements Blogger Relationship Brand & Product Websites Mobile Brands Mobile Apps Customer Care Services Proprietary Blogs Onsite

Increases Club Awareness  Facebook and Twitter alone reportedly serve 1.5 billion users globally. New Zealand we know that there are approximately 2.1 million people are on Facebook with another 450,000 on Instagram. Engagement Engage with past, present and potential social users by sharing relevant content, photos and events. Real Life = Real Engagement Member interactions Event photos Relevant content to share Tag them in photos Start Conversations – create open forums Allocating Resources “Dynamic Social Media Presence demonstrates an exciting community that people want to join.”

Who do you want to connect with and how? Builds Relationships With Existing Members Social media fosters your relationships with existing member, by harvesting long-term trust and engagement through your network. Inspires Action An active and exciting social media presence inspires people to take action and get involved. Profile Your Audience Who do you want to connect with and how?

Social Representation of you Club Mission Statement Guiding Principles Contact Information Authenticity Content is King! Sharing content that inspires interaction for your following to take action Be Original Videos Blogs Articles Interviews Quotes Keep it ‘Kiwiana’ ‘If executed correctly, social media will help to build brand visibility, cause awareness which therefore attracts new members and improves retention of existing members.” 08

“Social Business is an Evolution, Not Something You Become Overnight.” Use it as a tool to raise money for your event or cause Make it your main portal for anything newsworthy Fundraising Events Take advantage of built-in event application on social media to engage with participants for your event “Social Business is an Evolution, Not Something You Become Overnight.”

Content Marketing Model How A Social Media Marketing Strategy Rolls Out 1 2 3 4 Plan Produce Publish Promote Plan based on who your audience is and where they mingle. Plan what content helps condition them to want to participate. Produce content to meet the criteria of what the audience wants to see. Produce different variants or sequential content to keep them interested, or following a storyline. Publish at a time and in a format that engages your audience. Promote to people with a similar interest (lookalike audiences) or who have paid attention to something that you want to bring them back to onsite (pixels).

Develop A Posting Strategy Next Steps Develop A Posting Strategy Use # To Your Advantage 1 2 Select your platform, then execute a strategy in form of an editorial calendar. When it comes to posting on these platforms, it’s important to remember it’s about the quality of the posts, not the quantity. The purpose of these schedules is to understand the type of content you the club wishes to share, and how frequently this should be done. ‘Who’, ‘What’, ‘Where’, ‘how’ methodology will be essential when ascertaining what to post. Connecting social users with one word or one phrase. Follow topics related to your industry via popular hashtags or create your own for events or promotions with your OWN unique #. By doing this, your club can create a theme that connects every post to one another, establishing a sense of unity. Hashtags = Fun = Viral!

Develop Your Social Voice Define Your Social Media Marketing Objectives 3 4 Social media is the perfect way to connect with and reach out to members. It’s crucial for your club to create and develop its voice. By developing a specific tone and voice, your club can promote its message and create a prominent social media presence. Where do you want to put your efforts in and how do you want to implement this? Are you using social media to recruit more members? Is the goal to get current members more engaged with your organization? Or are you using social media for brand awareness?

Determine What Metrics Are Test And Measure 5 6 Determine What Metrics Are Important To You Social media platforms sites provide users with real-time metrics, allowing your club to measure what strategies are working. However, you must determine what you want to measure. Typical metrics include impressions, likes, shares, comments, and favorites. The testing phase of any social media marketing strategy is incredibly important. Not only does this show your audience something new, but it determines whether these new initiatives are successful. Test one thing at a time so you can allow yourself to determine, “has this made a positive change”. Make a plan as a club, understand where your clubs strengths and weaknesses are, what are your USPs and then execute this in an organic way.

Bumblebee Social Media 2016 © Bumblebee Social Media 2016