Free Range Egg Farming, Grading and Marketing

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Presentation transcript:

Free Range Egg Farming, Grading and Marketing Meg Parkinson, Agridiversity Day, Leongatha 19 March 2016

Annie’s Free Range Eggs Egg industry deregulated in 1993 First to sell free range eggs ‘over the counter’ in South Gippsland Sell throughout South Gippsland and Melbourne Meg Parkinson, Agridiversity Day, Leongatha 19 March 2016

Running the Business Meg Parkinson, Agridiversity Day, Leongatha 19 March 2016

Egg and Egg Product Distribution Independent Retailers Supply chain Egg Production Hatchery Pullet Rearing Grading Egg and Egg Product Distribution Processing Packing Wholesale Retail Foodservice Import Supermarkets Independent Retailers Restaurants Institutional Manufacturing Meg Pasrkinson, Agridiversity Day, Leongatha 19 March 2016 VFF Egg Producers Group

Sustainability Meg Parkinson, Agridiversity Day, Leongatha 19 March 2016

Legal Requirements Food Safety http://agriculture.vic.gov.au/agriculture/livestock/poultry-and-eggs/poultry- legislation-regulations-and-standards/food-safety-for-egg-producers Refrigeration Grading, stamping, packing Animal Welfare http://agriculture.vic.gov.au/agriculture/animal-health-and-welfare/animal- welfare/animal-welfare-legislation/victorian-codes-of-practice-for-animal- welfare/code-of-accepted-farming-practice-for-the-welfare-of-poultry http://agriculture.vic.gov.au/agriculture/animal-health-and-welfare/animal- welfare/animal-welfare-legislation/victorian-codes-of-practice-for-animal- welfare/prevention-of-cruelty-to-animals-domestic-fowl-regulations-2006 Inside stocking density Food and water Meg Parkinson, Agridiversity Day, Leongatha 19 March 2016

More legal requirements Biosecurity http://agriculture.vic.gov.au/agriculture/pests-diseases-and-weeds/animal- diseases/poultryDisease Labelling http://www.accc.gov.au/publications/accc-enforcement-guidance-free-range-hen- egg-claims Range Meg Parkinson, Agridiversity Day, Leongatha 19 March 2016

The Eggs Meg Parkinson, Agridiversity Day, Leongatha 19 March 2016