Q4 2016 EMEA Partner Promotions & incentives Description End Date Links Unity Test Drive Program Partners are now able to offer Unity systems to customers for a 60-day trial period. Partners may choose from one of nine recommended Unity configurations or create a custom configuration based on the customers' unique needs. Open to Silver, Gold, and Platinum EMC Business Partner Program (BPP) Solution Providers & Distributors who successfully complete the Unity Implementation training and certification available now on the Unity Learning Center. Available in all EMEA countries with the exception of Russia, Belarus and Kazakhstan. Until Further Notice FAQ Program Guide Terms & Conditions Unity All-Flash Early Adopter Promotion Additional discount on Unity All-Flash configurations Unity All-Flash arrays will automatically receive an additional discount off list price Discount applies to the qualified product and prepaid maintenance Stackable with the Standard Deal Registration discount (10%) Designed to ensure highly competitive pricing for the new Unity All-Flash models EMC & Brocade “Modernize the Network” Incentive Earn between up to $750 for every Brocade switch sold with EMC storage in Q4! The EMC-Brocade Incentive is a program to drive modernization of customer’s networks by selling Connectrix-Brocade SAN products with EMC storage offerings. Eligible EMC Products: VMAX, Unity, DataDomain, VNX, VNXe, Isilon, XtremIO, VxRack & VxRail Eligible Brocade Products: DS-300-B, DS-6505B, DS-6510B, DS-6520B, DS-6620B & VDX-6740B Orders must be placed via an EMC Distributor Incremental Deal Registration Required 31-Dec-2016 VxRail Partner Incentive Earn $1,000 for every VxRail sold in October/ November 2016! Order must be linked to an approved Deal Registration Stackable with the EMC & Brocade “Modernize the Network” Incentive 30-Nov-2016

Q4 2016 EMEA Partner Promotions & incentives Description End Date Links Isilon “Accelerate to the Data Lake” Program A program that benefits end-user customers buying direct from EMC, which may also be offered by EMC Business Partners With the purchase of a qualified Isilon cluster and the retirement of a qualified competitive system, the end-user customer becomes entitled to worry-free migration services and a limited amount of FREE software 31-Dec-2016 FAQ Terms & Conditions Program Guide Isilon “FAST START!” Program A simple and easy starting bundle offering that benefits EMC Business Partners and their end-user customers buying EMC Isilon products. Everything an end-user customer needs to get started with Isilon scale-out NAS product is provided in the bundle. Partners can purchase the bundle at an attractive target transfer price point of $19,999* FAQ Partner Presentation Customer Presentation Quick Sales Guide Program Guide

Q4 2016 EMEA Partner Promotions & incentives Description End Date Links Data Protection Suite for Backup Incentive Sell the EMC Data Protection Suite for Backup with a minimum of 5TB & reseller will receive $1,000. 5-50TB Data Protection Suite incentive is designed for our partners to aggressively penetrate the mid-market backup software space. Eligible orders must include Data Protection Suite SKU’s: 456-105-958 or 456-105-080. 31-Dec-2016 FAQ Data Protection Suite for VMWare Incentive Sell the EMC Data Protection Suite for VMWare & reseller will receive $500. Designed to meet SMB and Mid-Market customers’ needs, Data Protection Suite for VMware provides market-leading technologies at a very competitive price. This offering is only available through EMC Partners. Easy “per socket” licensing model helps with competitive take outs. Eligible orders must include Data Protection Suite SKU: 456-110-832, be linked to an approved Incremental Deal Registration for new Data Protection Suite for VMWare End Users. Partners will earn on rebate on up to 10 Data Protection Suite for VMWare orders per Quarter. VCE Converged Infrastructure Starter Promotion for Partners New quick-start configurations based on the Vblock® System 540 all-flash converged infrastructure system. These fixed configurations are aggressively priced for net new VCE customers. VCE CI Starter Kits are designed to simplify the evaluation and sales process— configure, quote, price—for new CI customers. Until Further Notice

Q4 2016 EMEA Partner Promotions & incentives Description End Date Links XtremIO Xpect More Program Maintenance Price Protection for XtremIO (Annual support pricing is locked-in for 7 years) Investment Protection (Leading 3 year money-back warranty) Flash Endurance Protection (7 year protection, 20x endurance advantage) 31-Dec-2016 FAQ Unity All Flash Xpect More Promotion Maintenance Price Protection for Unity All-Flash (Annual support pricing is locked-in for 7 years) FAQ Terms & Conditions VMAX All Flash Xpect More Promotion Maintenance Price Protection for VMAX All-Flash (Annual support pricing is locked-in for 7 years) XtremIO $1M Guarantee & Rescue Program $1M guarantee that XtremIO’s inline data deduplication service is inline all the time Must swap an all flash array from qualified competitors. Displacement not eligible. Must sell XtremIO with 2X raw capacity of returning competitive systems Work with Direct Sales and GFS Terms & Conditions