PLANNING COFFE SHOP BUSINESS SKILL COMPETENCE : Patiseri STANDARD COMPETENCE : Organizing Coffe shop BASIC COMPETENCE : Planning of Coffe Shop

Seni Kerajinan dan Pariwisata PLANNING COFFE SHOP BUSINESS Background Entrepreneurship Motivation Steps for Starting Coffe Shop Business Steps for Making Plan of Coffe Shop Business Coffe Shop Management Business Management and Business Opportunity Marketing Evaluation Seni Kerajinan dan Pariwisata

Seni Kerajinan dan Pariwisata A. Background Being serious to open a new business, raise profit and be develop, it should be a hoped destination. There are many preparation should be done, start from making planning until controlling, in other word we can say as steps of Business Management. Encouraging to open a new business needs a stimulus that is an entrepreneurship motivation. Seni Kerajinan dan Pariwisata

Seni Kerajinan dan Pariwisata B. Entrepreneurship Motivation The important roles of motivation for human are : As an energy As a controller for choosing alternative in two or more contradictive activities, and (3) Director of purpose and objective in doing activity. Entrepreneurship can be sensed as a person who has motivation, character, behavior, and ability of entrepreneurship. Entrepreneurship is a motivation, character, behavior and ability of someone to handle business or activity that lead to the effort of seeking, creating, applying working method, technology and new product by increasing the efficiency in order to give a better service and raise higher profit. (Umi Sukamti Nirbito, 2000: 58). Seni Kerajinan dan Pariwisata

Seni Kerajinan dan Pariwisata An entrepreneur have certain characters, its consist of 13 characters : Have a good motivation to work, Sustainability of failing, Self Confidence, Independent Able to organize the risk. (6) Changing seen as opportunity (7) Tolerant of difference, (8) Have initiative and willingness to progress, (9) Detail oriented and being perfectionist, (10) Respecting the time, (11) Creative, (12) Have a wide view (13) Have lots of motivations Seni Kerajinan dan Pariwisata

Seni Kerajinan dan Pariwisata C. Steps for Starting Coffe Shop Business To start a coffe shop business, there are several preparation that should be done, they are: Identify any requirements needed, such as : The regulation of The Ministry of Health about The establishment of Coffe shop business and other regulations that possibly need a surveillance. Condition of Health food, the conditions consist of : (a) Condition of foodstuff (b) Condition of Processing food (c) Condition of Produced food. Requirement of processing food hygiene, the requirements are: (a) The employees hygiene, (b) Equipments used to store. Seni Kerajinan dan Pariwisata

D. Steps For Making Plan of Coffe Shop Business Planning of making new coffe shop business starts with : Analysis of SWOT Determine Objective and Goal Specification of Business The Importance of Planning The Benefit of Planning Planning Assumption Business Implementation Controlling/ Surveillance Limitedness of Planning Seni Kerajinan dan Pariwisata

Seni Kerajinan dan Pariwisata E. Coffe shop Management Definition of Management Management is process to provide facilities and resources and use it in order to gain the objective or goal effectively and efficient. 2. Process, Function and Objective of Management In management process, the first step that should be done is determining the objective of the business, the goal that should be accomplished. There are many ways to gain the objective and goal, based on the research and scientific studies, it is found that there is the sama basic pattern used wherever and whenever by a manager. Seni Kerajinan dan Pariwisata

Seni Kerajinan dan Pariwisata The Functions of Management are : Planning Organizing Actuating and Controlling. 3. Measuring Instrument of Management Achievement Efficiency, is an ability to accomplish a duty correctly, it is called efficient if we could maximize the output dan minimize the input. Effectiveness, is an ability to determine the objective in order to gain the goal which has been established. Seni Kerajinan dan Pariwisata

Seni Kerajinan dan Pariwisata F. Business Management and Opportunity Management Business Management Opportunity Management Opportunity of Coffe shop Seni Kerajinan dan Pariwisata

Seni Kerajinan dan Pariwisata G. Marketing Scope of Marketing a. Understanding the consumer’s need by knowing what does the consumer needs and wants. b. Designing the product, making a product, developing or completing the product. c. Determine price of the product in order the customer afford to buy it. d. Distribute the product in order to make the product easy to be obtained. e. Promote the product effectively. 2. Marketing Strategy 3. Marketing Mix Strategy a. Produk (Product) b. Harga (Price) c. Tempat/Distribusi (Place) Seni Kerajinan dan Pariwisata

Seni Kerajinan dan Pariwisata d. Promotion e. People f. Physical Evidence g. Process Picture 24.5 Marketing Mix Seni Kerajinan dan Pariwisata

Seni Kerajinan dan Pariwisata Employee (People) Product Place Seni Kerajinan dan Pariwisata

Seni Kerajinan dan Pariwisata Product Seni Kerajinan dan Pariwisata

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