Getting The Most From Enhanced Ecommerce Reporting Ian Lockwood
What Is Enhanced Ecommerce Reporting?
Measuring Product Interactions Product impressions & clicks Product views Items added to cart Items in checkout process Refunds Checkout options used Promotions & affiliates
Universal Analytics only Separate Plug-In Universal Analytics only Do not use alongside standard ecommerce.js plug-in Requires your site to send: Impression data Product data Promotion data Action data
Why Should I Go Enhanced?
More Actionable Data Easily report on views of each product = conversion rates per product Identify products that create action (e.g. add to cart) but don’t sell Understand how well promotions work See how users find products – categories, search results etc.
Shopping Behaviour Analysis
Shopping Behaviour Analysis
Checkout Behaviour Analysis
Product Performance
Product List Performance
Product List Performance
Product List Performance: Position
Internal Promotion
Custom Report: Business Outcomes Analysis
Custom Report: Business Outcomes Analysis http://boom.tips/eeboa
Implementation Tips
Consistency & Size You can have 5 levels of category separated by a slash, e.g. Instruments/Guitars/Electric/Gibson/LesPaul Include all product data in each hit – every data payload is unique and not persistent (apart from Product Lists & Promotions) Ensure your naming conventions are consistent throughout your pages & funnel There is an 8k limit on the payload Google Tag Manager + jQuery solution: http://boom.tips/eesavio
THANK YOU