Welcome to the PTAC Kernel Training

It is the goal of the Pathway to Adventure Council to build and serve the healthiest and strongest units in the communities we serve

Popcorn Staff Advisor Pathway to Adventure Council Mike Hornung Popcorn Staff Advisor Pathway to Adventure Council Michael.Hornung@Scouting.org 312-421-8800 ext. 252

Matt Levin Our Trails End Partner

Popcorn– Why do it? A component of a healthy and strong unit is it’s ability to fund itself

Popcorn 2017 A simple and exciting way for units to fund their amazing program with excellent support from their Council!

Character Development Selling popcorn = Character Development Gain Confidence Goal Setting Money Management Life Lessons Public Speaking

We are selling ADVENTURES!! Not popcorn… Consumers are 2x more likely to support a cause to believe in!

PRODUCT MIX $55 Chicago Cubs Specialty Tin $30 Cheese Lovers Box $30 Chocolatey Caramel Crunch $30 Military Donations $20 Premium Caramel with Almonds, Cashews, and Pecans $20 18-pack of Unbelievable Butter microwave $15 White Cheddar $10 Classic Caramel Corn $10 Popping Corn

Dates to Remember Monday August 28 - Show and Sell orders Due (5 PM) Saturday September 9 - Show and Sell Distribution Monday September 18 - Re-Order #1 Due (9PM) Thursday September 21 - Re-Order #1 Pick Up (Service Centers) Monday October 2 - Re-Order #2 Due (9 PM) Thursday October 5 - Re-Order #2 Pick Up

Dates to Remember (Cont’d) Saturday October 28– Show and Sell Return Show and Sell Payment Due Take Order Due Prize Orders Due Unit Roster of Selling Scouts Saturday November 11 - Take Order Distribution Friday December 1 - Final Payment Due

Pick up & Return Logistics South Area (New Process Steel, Alsip): Tall Grass, Voyager Trace, Arrowhead, Greater South Side, Iroquois Trails, Crossroads, Nishanbec, Prairie Dunes, and Thunderbird North Area (Prologis): Founders, Indian Trails, Twin Lakes, Blackhawk, Pathfinder, North Woods, and Signal Hill

Placing an ORDER versus a REQUEST If a unit wishes to ORDER product for Show and Sell. They will place their order as is. The Popcorn Team will not modify an order. Units that utilize this option will only be allowed to return UP TO 10% of their order. If a unit wishes to REQUEST product for Show and Sell. They will submit their request to PTAC.popcorn@scouting.org. Orders may be modified in conjunction with the district executive and the leadership of the unit. (Adjustments will be based on past sales history, with a growth factor figured in.) There is NO LIMIT on returns for REQUESTS. RETURNS WILL BE FULL CASES ONLY!

Trails-End.com: Scout Registration & Webpage Creation Overview (Online Selling) Visit www.trails-end.com Click “REGISTER”: in the top right-hand corner Select SCOUT/PARENT as the type of account you would like to register Select whether you are under the age of 13 Continue to complete your registration following the instructions provided

Online Selling Make account registration part of your kickoff Pick a location that has access to Wifi and ask parents to bring a tablet or smartphone (have extra laptops available if possible) Walk parents through the quick steps of registration, and run through the ways to share the personalized fundraising page Host a text messaging blitz campaign Pick one meeting night to hold the blitz Give parents ample notice for the event Send each Scout’s personalized fundraising page to friends and family via text message

Online Selling Tips/Best Practices Product mix is subject to change at any time If parent get orders at place of business, using Scout’s online account, product can get shipped right to office. Check online orders nightly, see if possible to get them all sent to Scout’s house and deliver them to local customers. Saves on the shipping costs.

How to prepare

How to have a successful fundraiser Plan your Scouting program Always get input from Scouts and families Create a budget that captures all costs of the program Determine how much fundraising is required to cover the cost of program Set fundraising goals (per unit, per Scout) Create a fundraising plan Determine key dates, incentives, amount of popcorn to order, show-n-sell locations Recruit a popcorn team to help share the load Plan/host a fun and engaging kickoff party Arrange for popcorn pickup / distribution Host a fun kickoff to communicate your fundraising plan and goals Check-in with Scouts and parents weekly on their fundraising progress Hit your fundraising goals Have a fun and adventurous year in Scouting!

Set goals Set goals for your unit and for each Scout. Scouts who set goals sell twice as much as Scouts who do not set a goal… same is true for units. Goals should be based on your budget to fund the Scouting year. If a Scout runs out of product, encourage him to continue to SELL to his goal by taking orders to be filled later!

Helpful Resources Visit sell.trails-end.com after this Kickoff for more good ideas and resources! Download and Customize the following: Program Planning Spreadsheet Scout Incentive Handout Unit Kickoff Presentation Parent Handout Product and Promotional Images Selling Tools – Posters, Scout Sales Script & Safety Tips Cards, etc. Also available… Training Videos Trail’s End Scholarship Information Frequently Asked Questions

How to host a great Kick Off

Unit Kick Off Party The single most important thing is… ENTHUSIASM! If it’s not you, then find that person! Dress up the room, pop popcorn. Have games for Scouts to play the minute they walk in the door. Role play a “sale” either at a storefront or at the neighbor’s door. Families should walk out excited, informed, and ready to sell.

Host An Awesome Popcorn Kickoff

Scout sale script Hi, my name is _______________ (say first name only). I’m a Scout with Pack/Troop/Crew _________ here in _________ (city/town). I am raising funds to earn my way to Scout Camp next summer (or other big adventure). (Hand the customer the order form and a pen, and point out your favorite flavor. Consider recommending a $20 or more item.) You’ll support me, won’t you? Practice, practice, practice! The most successful sellers can recite this in their sleep.

Practice Sale Script Game Line your Scouts in two long lines facing each other and give each pair a ball. The Scouts with the balls will deliver their sales pitches while their partners across listen. When they are done, have them pass the ball to their partner so they can practice. Walk around while this is happening and give constructive criticism and praise. Repeat and have fun!

A Scout’s Plan to sell $750… Show your families how easy it is to hit their goal. It’s as easy as 1, 2, 3! $250 $200 + $300 $750 Start with family, friends, Mom and Dad’s co- workers, closest neighbors, etc. Participate in two storefront shifts with an average of $100 sales per shift Canvas your neighborhood by going door-to- door. Don’t forget to… Create an online sales account and send emails to family and friends who live faraway, as a way to help you get to $750 even EASIER! 1. 2. 3.

Trail’s End National Rewards Earn Money for College! Online Prize Program

Mega-Corn Story: Scouts Earn All Six Patches Piece Patch Trails End Piece Patch Mega-Corn Story: The evil robot, Mega-Corn the Destroyer has come to planet Earth to eat all of the world’s popcorn, so Earth has called upon The Popcorn Squad, a group of brave and adventurous Scouts with super powers, to stop Mega-Corn before planet Earth is eradicated of all traces of popcorn! Scouts Earn All Six Patches Participation: Sell One Item Online: Make One Online Sale Military: Sell One Military Donation One of Each: Sell One of Each Item Sellers Club: Reach Selling Goal (set by Council) Top Seller: Reach Top Selling Goal (set by Council)

Prize Program

Council Incentive Prizes $750 Sellers Club

Star Wars “Top Seller” Movie Experience Any Scout who reaches the $1000 level will earn two VIP tickets to a viewing of the Star Wars movie—The Last Jedi– on Saturday December 16. In addition to the tickets, the experience will include popcorn, pop, and a special gift as a way of thanking them for their service. The prizes will be ordered online by your Kernel when the unit prizes are ordered.

Camp Cash Option The PTAC prize program has high quality prizes at EVERY level, but also offers a family to select a 15% (of your Scout’s total sale) camp cash option to be used for PTAC summer council camping properties or National BSA high adventure experiences in 2018. Let your Kernel know that your scout is choosing Camp Cash instead of prizes.

Training

First Time And Experienced Kernels Trail’s End University – Additional Training Trail’s End U– Additional Training Courses For Everyone! First Time And Experienced Kernels Training courses linked from the Trail’s End Popcorn System Learn to sell like the top selling units

Questions?

Need Assistance 1-312-421-8800 X 219 Ptac.popcorn@scouting.org If you need any assistance with the forms,, navigating the TE system, or any other question related to the popcorn sale, please reach out to: Kelly Behnke 1-312-421-8800 X 219 Ptac.popcorn@scouting.org

Good luck and have fun!!

WE ARE PTAC