When (and How) to Improve Your Site’s Search FOR QUOTES AND SUCH Joe When (and How) to Improve Your Site’s Search

Award-Winning Consultancy EK AT A GLANCE STABLE CLIENT BASE Federal Commercial 20+ EXPERT CONSULTANTS Joe BASED IN DC Award-Winning Consultancy KMWorld’s 100 Companies That Matter in KM (2015, 2016, 2017) CIO Review’s 20 Most Promising KM Solution Providers (2016) Washingtonian’s Top 50 Great Places to Work (2017) Arlington Economic Development’s Fast Four Award – Fastest Growing Company (2016) 5 AREAS OF EXPERTISE AGILE TRANSFORMATION CHANGE MANAGEMENT CONTENT & BRAND STRATEGY DEVELOPMENT SERVICES STRATEGY & DESIGN GLOBAL REACH WITH CLIENTS IN 12+ COUNTRIES

CHIEF OPERATING OFFICER MEET THE TEAM All Joe Hilger Rebecca Wyatt SENIOR CONSULTANT @rebeccachilali rwyatt@enterprise-knowledge.com CHIEF OPERATING OFFICER @jhilgerbc jhilger@enterprise-knowledge.com Skilled trainer, content strategist, and product owner. Focused on empowering teams and maximizing learning. Senior technologist with expertise in search, content management, and unstructured information.

HOW SEARCH WORKS

Algorithm Index Analysis & Refinement SEARCH: UNDER THE HOOD …Binary OR Relevance Score …Optimized and in a specified format …Continuous improvement

TARGETED “Show me the one, specific document that I need.” SEARCH TYPES “Show me the one, specific document that I need.” Windows IOS Google Drive TARGETED ONE

SEARCH TYPES “Help me find what I want, but also show me other information I wasn’t aware of.” eCommerce Intranets Web Search DISCOVERY MANY

SEARCH TYPES “Show me every email or file that contains information relevant to this topic.” eDiscovery LEGAL ALL

ASSESS YOUR SEARCH

Stemming: Enter a search term with a stem (plurals count) THREE SIMPLE TESTS Stemming: Enter a search term with a stem (plurals count) Go to idealist.org and search for teach. Teaching? Teacher? Phrasing: Type a phrase (not just a word) Go to volunteermatch.org. Search for: Tutor? Tutoring position? Spelling: Misspell your search term Go to volunteermatch.org. Search for: Immigrents?

Search requires TRUST Search logic MUST be transparent. Always explain how and why results appear. Searchers quickly lose confidence if they are confused TRUST is the result of positive USER EXPERIENCE and it can be affected by UX DESIGN. Search requires TRUST

WHEN TO UPGRADE SEARCH

WP DEFAULT SEARCH Simple sitemap Users rely mainly on navigation Titles of pages and posts are unique WordPress Default SOLR (Enterprise Search) SearchWP (Plugin)

SEARCHWP PLUGIN Site is large: Lots of thought leadership, blogs, events, custom donation pages and campaigns Content is categorized: Resource type = blog/news/event/publications Categorized by program or service area High percentage of site visitors on site use search WordPress Default SOLR (Enterprise Search) SearchWP (Plugin)

SOLR ENTERPRISE SEARCH Search must index content in multiple languages Search must index content across multiple portals Search results must respect content permissions Search should personalize content based upon what is known about the user WordPress Default SOLR (Enterprise Search) SearchWP (Plugin)

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