Curriculum 2.0 VCD Curriculum Deveopment Andreas Bastedo

Common Goals

Alumni’s Profile Owned and run a business. During education at least tries 4 entreprenurial projects. Understand the know how to create and run a viable and sustainable business. Master Idea generation process Know how to find a suitable partnership Know how to finance a business Understand Basic management, sales, marketing and legal awareness skills

Alumni’s Profile Able to understand application of scientific mindset and mastered the skill set of their respected field Achieve Entrepreneurial traits: Confidence Positive Attitude and Spirit Sensitive to his/her environment Critical Efective Communication Skills Network building awareness

Lecturer’s Profile Entreprenurship competency Opportunity Orientation, Creative-Innovative, Calculative Risk Taker Business Skills Able to mentor Entrepreneurship Projects Able to developed student potentials and self-management, give ethical example and relevant soft skills: Identify student potentials & weaknesses Encouragement, motivation & giving right advice Life values establishment & development Learning & thinking skills Building confidence, effective communication, relevant network

Lecturer’s Profile Relevant insight: Observer and learner Resourceful Mastered pedagogy methods of Experiential Learning and Affective Domain creation: Efective method on minds and traits Problem / Project Based Learning teaching method Meet relevant basic requirements for faculty membership

Guidance

CURRICULUM FRAMEWORK

General Guidance Courses is not more than 21 credits per semester Courses is being designed as to have minimal 3 credits per course, integration will happen to course with 2 credits to achieve not more than 47 total course (Bachelor – 144 credits) Entrepreneurship is being offered as a 5 courses (E1-E5) with 3 credit each and it’s a mandatory classes.

General Guidance Integration is needed on Entrepreneurship classes and entrepreneurship projects inside each faculty. Final Project (6 credits) can be offered in semester 7 or 8 and mandatory in nature. Projects can be intredisiplinaries between a group of students and faculties, Scientific writings is an individual efforts.

General Guidance MKDU is being offered from semester 1-4 (each 3 credits) and it’s mandatory in nature: Building soft skills start in MKDU classes, and continued into courses in each faculties (entrepreneurial soft skill, personal selling, creativity, networking, etc)

General Guidance Courses is being designed using Problem / Project Based Learning Method. Each major is being asked to identify courses that can be taken outside of their student body so students from other major can take 3 courses (9 credits)

Visual Communication Design

Goals “… To create a business conscious with entrepreneurial values graduates equipped with abilities needed in their respected fields …”

Industry oriented goals Business Media Consultant, Brand Consultant, Design Consultant, Independent Agency, Photography Studio, Digital Printing, Video Production, Publisher Industry oriented goals Advertising Industries Creative Director, Creative Designer, Copy Writer, Art Director, Visualizer, Media Planner, Media buyer Publishing Industries Creative Director, Creative Design, Art Director, Promotional Division Photography, Film & Television Industries Photographer, Cinematographer Storyboard artist, Promotional Division, Creative Director Games, Multimedia & Animation Industries Animators, Visualizer, Game Designer, Content Designer Storyboard Design, Promotional Comic & Illustration Industries Comic Artist, Illustration Artist Packaging Industries Packaging Designer

Existing 2010 1 2 3 4 5 6 7 8 Entrepreneurship 1 – 2 SKS Business Practice – 5 SKS Final Project – 8 SKS 2D Design – 4 SKS Visual Communication Design 1 – 5 SKS Visual Communication Design 2 – 5 SKS Visual Communication Design 3 – 5 SKS Visual Communication Design 4 – 5 SKS Visual Communication Design 5 – 5 SKS Research Methology & Academic Writing – 2 SKS 3D Design – 4 SKS Letterform Design – 2 SKS Typography 1 – 3 SKS Typography 2 – 3 SKS Communication Process – 2 SKS Packaging Graphics – 3 SKS Drawing 1 – 3 SKS Drawing 2 – 3 SKS Sketching – 3 SKS Perception Psychology – 2 SKS Ilmu Budaya Dasar – 3 SKS Citizenship – 3 SKS History of World Art & Culture – 2 SKS History of Indonesian Art & Culture – 2 SKS Design Methodology – 2 SKS Printing Process – 2 SKS Indonesian Language– 3 SKS Ilmu Alamiah Dasar– 3 SKS Aesthetic 1 – 2 SKS Aesthetic 2 – 2 SKS Design Appreciation – 2 SKS Cross Culture – 2 SKS Religion– 3 SKS News & Magazine – 3 SKS Computer Graphic 1 – 3 SKS Computer Graphic 2 – 3 SKS Computer Graphic 3 – 3 SKS Digital Content Creation 1 – 3 SKS Digital Content Creation 2 – 3 SKS Web Design– 3 SKS General English – 2 SKS Academic English – 2 SKS Basic Photography – 2 SKS Intermediate Photography – 2 SKS Advanced Photography – 3 SKS Video Editing 1 – 3 SKS Video Editing 2 – 3 SKS Sequential Art– 3 SKS Advertising – 3 SKS Art & Craft – 3 SKS Existing 2010

Rationalization 2011 Competency Goals 1 2 3 4 5 6 7 8 Total   Graphic Design 2D (4) , 3D (4), VCD1 VCD2 VCD3 VCD4 VCD5 Final Project 39 27.08% Graphic & Publishing Letterform Design Typography 1 Typography 2 Graphic & Publishing 1(3) Graphic & Publishing 2(3) Advertising (3) 18 12.50% Comic & Illustration Drawing 1 Drawing 2 Illustration Comic & Illustration 1 (3) Comic & Illustration 2 (3) 9 6.25% Games, Animation & Multimedia Computer Graphic 1 Computer Graphic 2 Computer Graphic 3 Digital Content Creation 1 (3) Digital Content Creation 2 (3) Infographic (3) 12 8.33% Photography, Film & Television Photography 1 Photography 2 Video Design 1 (3) Photography 3 Video Design 2 (3) 4.17% Art & Packaging Art & Craft (3), Graphic on Product (3) 0.00% Entrepreneurship E1 Personal Selling & Branding E2 Digital Marketing E3 Entrepreneurial Retailing E4 Innovative Venture Creation E5 International Entrepreneurship Business Practice MKDU IAD Indonesian Language ISBD General English Citizenship and Leadership Religion & Ethics Supplementary Skill Communication Process Printing Process History of World Art & Culture History of Indonesian Art & Culture Design Appreciation 51 24 16.67% Aesthetic Packaging Design 1 (3) Perception Psychology Web Design (3) 23 20 17 144 100.00% 41 Rationalization 2011

Graphic Design

Graphic and Publishing

Comic & Illustration

Course Semester Description Competence Comic & Illustration Drawing 1 1 Composition, Basic Shape Shading and texture Mampu mengenali dan memvisualisasikan bentuk-bentuk dasar Drawing 2 2 coloring, media drawing flora and fauna, Human face and basic anatomy Mampu menggunakan berbagai media warna untuk menggambar flora fauna dan manusia Illustration 3 Techniques (hatching, halftone, pointilize), Anatomy and Figure Drawing (advanced), Mixed Media Drawing, Principles of Illustration, interpreting written material to creating thumbnails, roughs, sketches, and comps Mampu menghasilkan ilustrasi sederhana yang dapat menjelaskan sebuah pesan secara visual Comic & Illustration 1 5 basic knowledge and the art of sequential story telling, narrative storytelling and conceptual themes, Character Design drawing, ability to create characters is essential Mampu menghasilkan karya komik dan ilustrasi (sequential product) berupa: script, storyboard untuk komik, video, dan buku, Mampu menghasilkan karya sequential dalam media cetak maupun media digital Comic & Illustration 2 6 Sequential Project, Business of Illustration: students will gain an understanding of common Business practices in their field, including pricing their work, estimating projects, and drawing up contracts. They will also develop a prospective self-authored commercial project, which will demonstrate their ability to create income-producing artwork, self Promotion, project development Mampu melaksanakan project sequential arts dari perencanaan hingga dummy prototype dan submission to publisher/ developer/ sponsors, llustration Intership (Business Practice) Implementation 7 Through the internship program, illustration majors have the opportunity to work with a professional or community service setting while gaining important on-the-job and in-the-world experience. Internships provide exposure to a wide range of professional art environments, including, but not limited to, illustration studios, publishing, or media-based companies as well as community projects based in Indonesia and abroad. The department will post opportunities, or students may make arrangements on their own with prior approval from the lecturers.  

Games, Animation & Multimedia

Photography, Film & Television

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