Page Layout for Marketers Matthew Spaur Marketing the Social Good MatthewSpaur.com Color Palette

Create a custom palette How to Use This Palette Introduction About this file and RBG values This file contains RGB values for the color palette specified in the U.S. Web Design Standards. In computer programs such as Microsoft PowerPoint, you can select one of millions of colors simply by specifying a value for the Red, Green and Blue components of the color. Hence the abbreviation RGB, and the three numbers for each color here. This palette has a lot of red, white and blue in it, since it’s intended for designing U.S. government web sites. However, this palette is also grounded in solid design, including design for accessibility and legibility. If you don’t know where to start in using color for your presentations and documents, this palette provides a well-designed starting place. For best results, stick to the primary and background colors and use the other colors sparingly. Instructions Create a custom palette To use these colors in your documents You can use Copy and Paste to move the colored objects in this file into your documents. You can use the Format Painter and Eyedropper tools to copy and apply colors and formatting: Shape and text colors You can use the RGB values in this document anywhere you’re able to enter RGB values. In particular, Microsoft Word and Excel allow you to customize colors by specifying RGB values. Just look for the Colors dialog box.

Create A Custom Palette To make a custom template in PowerPoint Open the View ribbon and select Slide Master In the Slide Master ribbon, select Colors, then click on Customize Colors. In the Slide Master ribbon, select Colors, then click on Customize Colors. The Create New Theme Colors dialog box appears. Use the RGB values for colors provided in this palette to set colors in your theme. Save your file and exit Slide Master view. Your new colors will appear in the color palette whenever you change the color of text or objects.

Services Product and Service Positioning and Messaging Organizational Story Development and Implementation Product and Service Launch Web Site Review and Creation Blog and Newsletter Development and Content Email and Social Media Strategy, Review and Content Presentation Creation and Coaching Portfolio Visit SpaurConsulting.com/Portfolio to see and download samples of my work. Matthew Spaur MBA, MFA 20+ Years Experience Marketing and Publishing Free Consultation Complete the contact form at SpaurConsulting.com/Contact to receive your free consultation for marketing that motivates.

Primary Primary 0, 113, 188 Primary-darker 32, 84, 147 Primary-darkest 17, 46, 81 Base 33, 33, 33 http://www.rgbtohex.net/hextorgb/ Gray-dark 50, 58, 69 Gray-light 174, 176, 181 White 255, 255, 255

Primary-alt-lightest Secondary Primary-alt 2, 191, 231 Primary-alt-darkest 4, 107, 153 Primary-alt-dark 0, 166, 210 Primary-alt-light 155, 218, 241 Primary-alt-lightest 255, 243, 248 Secondary 227, 28, 61 Secondary-darkest 152, 27, 30 Secondary-dark 205, 32, 38 Secondary-light 229, 147, 147 Secondary-lightest 249, 222, 222

Background Gray-dark 50, 58, 69 Gray 91, 91, 107 Gray-light 174, 176, 181 Gray-lighter 214, 215, 217 Gray-lightest 241, 241, 241 Gray-warm-dark 73, 68, 64 Gray-warm-light 228, 226, 224 Primary-darkest 17, 46, 81 Gray-cool-light 220, 228, 239

Tertiary Gold 253, 184, 30 Gold-light 249, 198, 66 Gold-lighter 250, 217, 128 Gold-lightest 255, 241, 210 Green 46, 133, 64 Green-light 74, 165, 100 Green-lighter 148, 191, 162 Green-lightest 231, 244, 228 Primary-darker 32, 84, 147 Cool-blue-light 71, 115, 170 Cool-blue-lighter 139, 166, 202 Cool-blue-lightest 220, 228, 239

Colored text on a white background Primary-darkest on white Base on white Primary-darker on white Gray-dark on white Primary on white Gray on white Cool-blue-light on white Gray-warm-dark on white Primary-alt-darkest on white Secondary-darkest on white Green on white Secondary-dark on white Secondary on white

Neutral text on a colored background White on base Base on gray-light Base on gold White on grey-warm-dark Base on gray-lighter Base on gold-light White on gray-dark Base on gray-warm-light Base on gold-lighter White on gray Base on cool-blue-lighter Base on gold-lightest White on primary-darkest Base on cool-blue-lightest Base on secondary-lightest White on primary-darker Base on primary-alt-lightest White on primary Base on primary-alt-darkest White on cool-blue-light Base on primary-alt White on primary-alt-darkest Base on green-light White on green Base on green-lighter White on secondary-darkest Base on green-lightest White on secondary-dark White on secondary