Public Affairs and Marketing Throughout your presentation please ensure you are adhering to the style guide. Do not use additional pictures, clipart, etc. Public Affairs and Marketing

Areas of Responsibility: ((JUST NAME)) Function that involves our support of all 12 departments and many more Divisions because of the nature of our communications. The management of all communication sent to our residents, churches, schools, HOA’a and businesses. Public Communications We send out everything from event announcements to crisis communications. The practice of creating and maintaining the public image of our organization through positive exposure in news, marketing and advertisement, engagement and relationship building. Public Relations The daily coordination of news, information and other communication with mass media. Media Relations The business of promoting the city by advertising our brand, services, programs, and events. Marketing We do that through traditional marketing, social media marketing, print marketing and branded merchandise. We have also designed every item that is currently for sale at the DFBShop at the Pier. Design of logos, posters and all city branded materials. Graphic Design My department currently monitors and manages all website content, we keep the front page fresh and update City News daily Website Content Management Content is the lifeblood of social media. Unless you are a popular organization or famous celebrity you have to share great content in order to keep the public interested and engaged. Social Media Content Management We monitor all 4 of our social media platforms (facebook, twitter, instagram and YouTube) all throughout the day, every day. My department story boards and produces all city promotional video. DFB TV This year we’ve seen a major increase in video – I’ll be showing you those numbers shortly. In addition to monitoring the quality of the stream, we manage the regular cleaning of the camera’s wiper arm in partnership with Parks and Recreation and all repairs to the camera. This year the camera was hit by lightening and that repair took us several weeks to do. Beach Cameras We lend communication, marketing, graphic design, website, video and social media support to all 12 departments and many more divisions in the city. Departmental support We create many of the marketing materials used by different departments or we edit and approve the work. Areas of Responsibility: Public Communications Public Relations Media Relations Marketing Graphic Design DFB Shop merchandising Website Content Management Social Media Content Management DFB TV Beach Camera Management Multi - Departmental support

2017 Achievements Crisis Communications Protocol Alert Center Hurricane Matthew (Oct 2016) 2 events this fiscal year that put that protocol to work Success of our CC protocol (show #’s) Boil Water Alert (Feb 2017) Roughly about 1000 residents are signed up to this, important to watch and note it is an indication that fewer residents are signing up to receive email blasts from the city Sending out severe weather alerts, weather-related cancelations, recycling and solid waste alerts Alert Center (Alert Bar) New tools were very important to the Mayor, in order to keep residents updated on crime statistics in our city as well as ER incidents occurring that might have an impact on the general public Twitter - @DFB_Alerts ((BSO)) and the City Crime Report City Wide Crime report and crime report website page Hurricane Page on city website We are starting to understand what works and what doesn’t Work in progress. Shop Merchandise With out signage// excited to see new signage go up soon New designs we saw real spike in items sold Trademarking has been completed and City logo is finally registered – putting the finishing touches on the settlement agreement CVB Grant - Moai Mai Kai Website and social media site for Moai Mai Kai Just a few months ago we were able to secure a $5K grant from the CVB for the Moai Mai Kai event – a new event that is planned for next June New Logos Ocean Brews and Blues logo & marketing materials Storm Water Conservation Center for Active Aging 4th of July Stage Banners New City Banners 2017 Achievements Crisis Communications Protocol Alert Center @DFB_Alerts DFB Crime Report, Crime Report Website page Deerfield Beach Hurricane Page Pier Shop merchandise Trademarking and registration of City logo Secured a $5,000 CVB grant, Moai Mai Kai New logos, banners and video production

Performance Measures 2016 2017 (Oct. – May) Media Releases 278 237 What is important to note about these stats is that we are pumping out more information just with this one traditional communications tool The way that we are pacing it does look like we could surpass last FY Media Releases are sent to our email subscribers, the press, HOA, local pastors, schools and businesses. Articles written about DFB Media Articles in an organized manner takes time and a significant number of hours Working to answer questions for these articles, setting the record straight on issues, arranging interviews and sharing information with the public Highlight that media engagement is something that we take seriously TV Broadcasts Numbers are really exciting Visits are total visits too your site and page views are how many times someone views those specific pages. Visits to Website and Visits to specific pages on our site New website design has helped as well as adding links to our website and redirecting viewers from social media to our site, to specific pages Crime Report Facebook We have seen a 29-percent increase on our Facebook page already this year Especially given that 8 in every 10 Americans who are online are using Facebook That said, Facebook is still our most successful communications tool Our Twitter feed and Instagram page are still relatively new, those will be a focus this next FY 68% of all U.S. adults are Facebook users, while 28% use Instagram and 21% use Twitter. Performance Measures 2016 2017 (Oct. – May) Media Releases 278 237 (est. 355) Media Articles 228 176 Visits to DFB.City 887K 826K (est. 1.2M) Page Views on DFB.City 1.8M 1.5M (est. 2.2M) Facebook 7,878 11,106 (est. 16K) Twitter N/A 1,323 Instagram 913

Crisis Communications Events Covered 2 events this year that warranted crisis communications Crisis Communications Protocol -broadcast media -print media In addition to traditional media releases But we hit the largest number of people through social media We also made code red call, we posted to the website and the alert center. 16 Press Releases (media, local churches, HOA’s, schools and businesses) 1- Hurricane Matthew: 2-days we were worked out of the Emergency Operations Center October 2016 Our Hurricane Matthew Social Media posts landed on about 45K local Facebook feeds In addition to the 33K residents reached by phone through the Code Red call 2 Press Releases went out on this event 2- Boil Water Alert: February 2017 Social Media once again being the most powerful communication tool with more than 105-thousand people reached in our area. 35,524 residents reached by Code Red 73-thousand just in the initial alert Performance Measures 2016 2017 (Oct. – May) Video 19 37 (est. 55) Graphics 11 52 (est.78) DFBShop Merchandise 425 ($4K) 1,119 (est. $10K) Events Covered N/A 23 Crisis Communications Hurricane Matthew Boil Water People Reached 45K 105K

Considerations Enhanced video services of all public meetings Enhanced Video Services in all public meetings This is a project that my department has been researching Remotely This new technology would essentially allow us to record every single chamber meeting and offsite meeting and if approved, we will be working with IT this next fiscal year to make this happen Hoping to implement a new tracking system that would effectively track all news release, video and graphics request New Work Order System $100K to complete This is something that we’ve talked about doing the last couple years Expand the Underwater Camera Program I am in the process of looking for a title sponsor to pick up additional costs If it is approved – Coastal Division has already set aside $30K Would involve putting 2 additional cameras at either Mt. Deerfield or the Rapa Nui One of the things we will be doing is researching some new trends for retail Researching Merchandise Trends New developments with online shopping Online shopping is a must if we want to eventually make a profit off of DFB Gear We do believe that we need to go back to the drawing board with the e-commerce shop Improving operational efficiency by streamlining our communications ((next slide)) Subscriber email blasts Traditional mass media communications 4 social media platforms Website Growing our reach through social media is proving to be more successful than traditional communication, ie. Email blasts. We are finding that fewer people are clicking open their emails. Click rates are going down even in some of our larger subscriber lists. We are spending time drafting email blasts and that kind of communication. We are going to be dissecting the analytics this FY and taking a look at the efficiency of each of our communication streams. Considerations Enhanced video services of all public meetings Work Order System Expand Underwater Camera program (Mt. Deerfield) Researching merchandise trends Funding for radio broadcast advertising Improving community outreach by streamlining our communications and adding new media sources

Considerations

Budget Summary - Department $74,951 23 percent increase Budget Summary - Department FY17 Adopted FY18 Department Request Change $ Per Resident Total $325,105 $400,056 23% $5.15

Program and Service Enhancements Difference of roughly $74K Educational campaigns (like the storm water campaign that we are currently working) Implemented a marketing line item officially have about $19K in marketing dollars Marketing Budget Increased money in our budget for training on Analytics and SEO training Communications Workshops and Training in SEO & Analytics Better understanding how to capitalize on our social media numbers and how to become more effective with these platforms Expansion of our social media platform and the success of our website Building a New Dept Everything that we are implementing is new because we are starting from scratch Public affairs and marketing is a year old, we began as a division 2 years ago. Pompano is spending about $5.49/res with a budget of $583K Coral Springs is spending about $8.70/res with a budget of $1.1M Currently in this budget we are looking at spending about $5.15 per resident Tamarac is spending about $7.14/res with a budget of $445K Program and Service Enhancements Marketing Budget Training: Search Engine Optimization and Analytics Moving from Code Red to Everbridge Statewide Building a new department City Budget # of Residents DFB $400,056 77,659 ($5.15/res.) Pompano Beach $583,769 106,260 ($5.49/res.) Tamarac $445,000 62,264 ($7.14/res.) Coral Springs $1,107,887 126,264 ($8.77/res.)