Jayhawk Theatre Competition Analysis

Downtown Revitalization Project Direct competition for funding Jayhawk is included in the business plan for the project Downtown has had $71 million invested from 1995-2012 Majority of Topekans are aware of the project

NOTO Competition for The Upstage Gallery Locations in NOTO that rent out their spaces New and growing district

Kansas Expocentre No clear target audience; very diverse audience Can offer many services due to multiple locations which range in size Years of experience; central location; established presence in Topeka

Topeka Performing Arts Center Can seat over 2,000 people Multi-purpose facility; hosts weddings, proms, graduations, corporate meetings, etc. Has a long history in Topeka

Liberty Hall Lawrence Unique, historical background Has small theatre for films (mostly independent, foreign, artsy, etc.) Can rent out space for events Has a video shop and a coffee shop

Granada Theatre Lawrence Prime location on Massachusetts Street; visible, easy to find and well-known Multi-purpose theatre; can be rented for parties and events Small venue; no seating on the main floor

Topeka Civic Theatre and Academy Two theaters: Sheffel Theatre (seats 282) and Oldfather Theatre (seats 150) Offer classes and events for children Longest running dinner theatre in the country 600+ volunteers Strong, favorable reputation Manager and other volunteers surprised that Jayhawk hasn’t contacted them for help

The Lied Center Has a main auditorium (seats 2000) and a pavilion (seats 200) Venue for KU Department of Dance, KU School of Music and university and community events, performances and presentations Supported by The Lied Performance Fund

White Concert Hall Washburn University Has a seating capacity of 1,117 Hosts a wide variety of events: Topeka Symphony Orchestra, the Topeka Community Concert Series, etc. Prominent within both the Washburn and larger Topeka communities

The Regal Hollywood 14 Theater Stream live events such as musicals, operas, sporting events, etc. Large screens; variety of events to stream Stream in one select theater; limited viewers Part of a corporation

Andrew J. and Georgia Neese Gray Theatre Washburn University Seats 330 Prop and costume storage Cannot be rented; university events only Great location