Agri SA Commodity Conference Food Security – driver for public awareness 27/28 February 2017 Jannie de Villiers.

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Presentation transcript:

Agri SA Commodity Conference Food Security – driver for public awareness 27/28 February 2017 Jannie de Villiers

Food security definition (FAO) Available – market [Driver: Food shortages] Affordable – Government [Driver: High food prices & uneven distribution] Safe – All [Driver is crises]

Fundamental challenge Food Security only surfaced at times of food shortages, high food prices, unavailable and food safety concerns and then it is highly political Political instability hampers growth

Local markets 2

Word cloud (bigger words = more prominence in the news) Period: 1 July 2015 to 31 January 2017

Media Coverage per Channel Period: 1 July 2015 to 31 January 2017

Media Coverage Total All channels combined - Period: 1 Jul 2015 to 31 Jan 2017

Educational opportunity if natural disaster So What? Educational opportunity if natural disaster Mitigation measures Cause and affect if high prices Partnership with Gov Damage control if food safety Mitigation and Gov controls

So what is our story? Jobs Fund DVD 8 Min

Show them we care for the right reasons! So what is our story? Jobs Fund DVD 8 Min Show them we care for the right reasons!

Dankie Re a Leboga Thank You Enkosi www.grainsa.co.za

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