MARKETING UNDERGRADUATE ELECTIVES Spring, 2017

RESEARCH SKILLS FOR MARKETING INSIGHTS MKT 402 RESEARCH SKILLS FOR MARKETING INSIGHTS Catalog description: Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions. Prerequisite: BUAD 307 or MKT 385x TTh 12:00-1:50 p.m. TTh 4:00-5:50 p.m. Dr. Dinesh Puranam

MKT 405 ADVERTISING AND PROMOTION MANAGEMENT Catalog description: Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307 or COMM 200 or COMM 302 or MKT 385x MW 10:00-11:50 a.m. MW 12:00-1:50 p.m. MW 2:00-3:00 p.m. Instructor: TBA

PRACTICUM IN ADVERTISING AND MKT 406 PRACTICUM IN ADVERTISING AND PROMOTION DESIGN Description: This course is dedicated to participating in the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC). and provides students with an intense, hands-on marketing communications experience. The class functions as a marketing agency and we will research, develop, create and pitch a full communications program in the forms of a Plans Book and a formal 20-minute presentation to the client. It’s a marketing internship in the context of a class, a resume builder and as real world as it gets!!   Prerequisite: MKT 405 AND… Full commitment, Active participation, Team player MW 10:00-11:50 a.m. Professor Hank Wasiak

MKT 410 PERSONAL SELLING Description: Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Prerequisite: BUAD 307 or MKT 385x. Open only to sophomores, juniors and seniors.   TTh 6:00-7:50 p.m. Professor Anthony Salomone

MKT 415 SALES FORCE MANAGEMENT Catalog description: Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and supervising salespeople. Monday, 6:00-9:20 p.m. Instructor: Kristen Moulin

MARKETING IN A DIGITAL WORLD MKT 425 MARKETING IN A DIGITAL WORLD Description: An introduction to the changing world of connected consumers. In this course we will be examining consumer online, social media and mobile behaviors, as well as focusing on the customer journey using quantitative marketing analytics and strategic tools. Prerequisite: BUAD 307 or MKT 385 TTh 4:00-5:50 p.m. Dr. Gil Appel

MKT 430 RETAIL MANAGEMENT Catalog description: Introduction to the functions of retail management including location, buying, merchandise management, layout, pricing, and promotion; application of concepts to various retail institutions. MW 6:00-7:50 p.m. Professor Anthony Salomone

MARKETING ANALYSIS AND STRATEGY MKT 440 MARKETING ANALYSIS AND STRATEGY Catalog description: Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Recommended during student’s final semesters. Prerequisite: BUAD 307 or MKT 385. MW 2:00-3:50 p.m. MW 4:00-5:50 p.m. Dr. Dennis Schorr

MKT 445 NEW PRODUCT DEVELOPMENT AND BRANDING Catalog description: This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385. TTh 12:00-1:50 p.m. MW 10:00-11:50 a.m. Professor Therese Wilbur

MKT 445 NEW PRODUCT DEVELOPMENT AND BRANDING Catalog description: This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385. TTh 6:00-7:50 p.m. Professor Gregory Pollack

MKT 446 PRACTICUM IN NEW PRODUCT DEVELOPMENT Catalog description: Provides experience in a student managed product team. Work with R&D organization to design a new product or technology. Involves market research and implementation planning. Prerequisite: MKT 445. Registration Restriction: Open only to juniors and seniors. TTh 2:00-3:50 p.m. Professor Therese Wilbur

MKT 450 CONSUMER BEHAVIOR AND MARKETING Catalog description: Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. TTh 10:00-11:50 a.m. TTh 12:00-1:50 p.m. TTh 2:00-3:50 p.m. Dr. Gülden Ülkümen

MKT 465 GLOBAL MARKETING MANAGEMENT Catalog description: Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. TTh 10:00-11:50 a.m. Dr. Dennis Schorr